Great all-in-one tool, but on the expensive side
Use Cases and Deployment Scope
We use VWO for A/B testing, usually when clients already have VWO in place.
VWO handles A/B testing and also heatmapping, recordings, and surveying so it's an all-in-one tool that covers testing and anything Hotjar can do.
VWO helps us & our clients to get insights on how people use the website, gather research on what problems exist and how we might solve them, and then to experiment to see if we can change behaviour to increase revenue and conversions
Pros
- Solid A/B testing functionality
- Unlimited surveying - their conditional logic is great, too
- Collecting data via heatmapping
- Observing behaviour via recordings
Cons
- Heatmapping is a little bit trickier than other tools and takes some learning in terms of not using standard regex
- Historically there has been a few issues with flickering
- They've updated the navigation for A/B testing that was previously difficult to find important criteria to set, so that's good!
Likelihood to Recommend
It's a great, comprehensive tool that's easy to use and clients love, but it's also quite expensive compared to some of the modern alternatives e.g. Convert, Varify.
If a client wants to use VWO we're more than happy to use it and historically it's helped deliver very successful optimisation programmes.
If a client / colleague asked me about using VWO, I'd highlight the above and say there are cheaper alternatives for testing & research, but VWO does it all in one for more money if you want the convenience.
