TrustRadius: an HG Insights company

VerticalResponse

Score10 out of 10

61 Reviews and Ratings

What is VerticalResponse?

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

Categories & Use Cases

Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Areas for Improvement

  • Spam Testing

    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

    Category average: 8.5

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9