VerticalResponse Professional, Scientific, and Technical Services Reviews & Insights

Score10 out of 10

61 Reviews and Ratings

Community insights

TrustRadius Insights for VerticalResponse are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.

One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.

Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.

Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.

VerticalResponse Reviews

6 Reviews

Professional, Scientific, and Technical ServicesMarketing & Advertising4Market Research2

VerticalResponse Review: Navigating the Highs and Lows of Email Marketing

Rating: 10 out of 10

Incentivized

December 18, 2023

Use Cases and Deployment Scope

The primary business problems addressed by VerticalResponse include:Simplifying Email Campaigns: With its user-friendly interface, VerticalResponse makes it easy to create and send emails, which is particularly beneficial for our team members who are not highly skilled in technical aspects of email marketing.

Pros

The software helps in segmenting our audience and personalizing emails, leading to more effective engagement and higher open rates.
VerticalResponse provides insightful analytics, allowing us to track the success of our campaigns through open rates, click-through rates, and other key metrics.

Cons

VerticalResponse is known for its simplicity, making it ideal for small businesses or freelancers. However, this simplicity also means it lacks some advanced features that are available in other email marketing software. This includes more sophisticated automation tools, advanced segmentation capabilities, and detailed analytics for large-scale campaigns
Expanding integration with other platforms and CRM systems could significantly enhance its usability for businesses that rely on a suite of tools for their marketing efforts.

Likelihood to Recommend

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Jeya Chelliah

CEO (Chief Executive Officer) in Information Technology at eScience (Marketing and Advertising, 1-10 employees)

Vetted Review

15 years of experience

Ideal Solution For Non-Profits, Freelancers and Small Businesses

Rating: 9 out of 10

Incentivized

April 2, 2020

Use Cases and Deployment Scope

Vertical Response has been my go-to solution for email marking for 7+ years not only for my own business but for my customers as well. In particular my clients that are non-profit organizations. Email marketing is an essential tool for charities and the Vertical Response Non-Profit program really helps me stretch their marketing budget when every dollar counts.

Pros

Excellent reporting features.
Easy list management.
Simple user interface.

Cons

I'd like to see more options in the template gallery.
The newer V2 version can be a little glitchy when arranging elements.
Backgrounds can be a little tricky to customize.

Likelihood to Recommend

Vertical Response is a great choice for freelancers, small businesses and small to medium non-profits looking for an easy-to-use basic email marketing solution or a tool that can easily create and automate social or drip campaigns. Pricing is based on your list size and most packages are extremely affordable. For my smaller non-profit groups the FREE version offers all the features they need to create dynamic and stylish emails and manage their mailing lists easily.

Genie Forkner

Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees)

Vetted Review

7 years of experience

View profile

Works well

Rating: 10 out of 10

Incentivized

February 5, 2020

Use Cases and Deployment Scope

I use Vertical Response as my bulk email program. I probably use it about once per month. When I am sending out surveys to my database, I use Vertical Response. I pay for credits as I go.

Pros

Bulk emailing.
Pay as you use it - buy credits.

Cons

I find the credits are expensive.
It could be a bit more user friendly.

Likelihood to Recommend

It works well if you need a bulk emailing system.

Kimberly Devane

Founder & Managing Director at Entrust Research & Recruiting, LLC (Market Research, 1-10 employees)

Vetted Review

4 years of experience

View profile

Very happy customer

Rating: 9 out of 10

Incentivized

July 7, 2019

Use Cases and Deployment Scope

We send out email e-newsletters and marketing emails to scientists.

Pros

Easy to design their email template.
Easy to upload your email list.
Easy to schedule your email campaign.
Good customer service.

Cons

They can improve on the tracking information.
Need to fine tune their unsubscribe links.
Need more customized email templates.

Likelihood to Recommend

Well suited for email marketing campaigns. Not suited for regular email newsletters.

Jeya Chelliah

Owner in Marketing at eScienceinfo (Marketing and Advertising, 1-10 employees)

Vetted Review

15 years of experience

View profile

Vertical Response Rocks!

Rating: 10 out of 10

December 4, 2013

Pros

Easy to use.
Good Templates.
Inexpensive - pay as you use.
Web-based so can use anywhere.

Cons

Not enough space between articles, I have to use a line with **** to create a break between articles. Even though they have a horizonal line, it does not work well, would be better if you could make the horizontal line thicker and with color.
I use specific templates, but would be nice to see more templates with the same layout for seasons, if I go to change the template for a holiday season, it messes us my contact information below, so instead, I just add a holiday image to my template.
If you use words with an apostrophe, like the words don't or I've, the apostrophe is not recognized, so the word comes out with a "amp$#" something like that, so when I review the draft, I have to go in and change the words to "do not and I have" eliminating the apostrophe.

Likelihood to Recommend

Of all the programs out there for onlines newsletters, I think VR is the easiest to use, inexpensive and you are able to create professional newsletters and email blasts. I also the like the pay as you use program versus a monthly fee, as some of my clients only send out a bi-monthly newsletter and others send out emails blasts once a week.

Anna Alioto

Marketing Communications Manager in Marketing at Visa (Marketing and Advertising, 501-1000 employees)

Vetted Review

10 years of experience

Vertical Response Keeps Your Biz Climbing

Rating: 8 out of 10

December 4, 2013

Pros

Vertical Response allows the user to segment lists in a variety of ways making it easy to reach exactly the right target within your email community.
Vertical Response allows users of different levels the ability to create dynamic emails so even the novice can produce quality output.
Vertical Response is a cost-effective way for companies to manage their email marketing budget.

Cons

Navigating the support options is a little tricky but once you figure out how it's laid out, you're golden.

Likelihood to Recommend

This is definitely one to consider when you're ready to step up from the "free options" when it comes to email marketing. Just the right bells and whistles for your business.

Holly Kile

Administrative Coordinator in Social Media at Pixie Dust University (Market Research, 1-10 employees)

Vetted Review

4 years of experience

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