Name: uberVu (discontinued)
Rating: 9.9 (13 reviews)

Digital Strategy Intern in Social Media at APCO Worldwide (501-1000 employees employees)

The lists on the side bar are hard to keep track of if you have a lot of clients.

Easier to handle crisis.
Ability to find out statistics to quantify and qualify what you're doing for customers.

Verified User

Manager in Marketing (1001-5000 employees employees)

This software did everything we needed it to do.
We used a custom plan, and it allowed to apply our own branding to reports and interface.
We could have unlimited mentions which was great (most other solutions I evaluated had certain number of mentions (or results) included, and they charged for anything extra.
The reports were great and these were something we could easily download and send around - no additional formatting was required.
The real-time alerts included specific posts, plus daily/weekly summaries were helpful to get the overview of industry buzz in social media. Those real-time alerts were one of the most important reasons we got the tool (they aren't call "real-time" in the interface, we had to set it for "every 15 minutes", I believe, which is as close to real time as we needed).
Collaboration features were neat and alerts worked great for that as well. Some posts could be assigned to other users and they would get an alert when they needed to act on it.
Loved to be able to get the stats on "reach" for a specific post or tweet, even though these were estimates; engagements stats were detailed as well.

I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.

Oh the ever so important ROI question...
This software was designed to monitor our social media presence and respond to mentions, and we didn't use it to actually track ROI. But the fact that we were able to react to people's mentions of our brand was important, especially for support-related questions.
We were able to increase efficiency of our employees monitoring, posting and responding to mentions, so the ROI in this case could be translated to saved man hours - if taken this way it was definitely positive. However this would have been the ROI of any solution of that kind, regardless of the vendor.

uberVu (discontinued)

What is uberVu (discontinued)?