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Tracx

Score7 out of 10

19 Reviews and Ratings

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What is Tracx?

Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.

Categories & Use Cases

Media

KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.
HOTSPOT IDENTIFICATION Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically. HYPER LOCAL TARGETING Get granular at the post and street levels for deeper engagement with your target audience.
KNOW WHAT TO POST Enhance marketing management by receiving recommendations for trending content that your unique audience will love. KEEP THE CONTENT FLOWING Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate. CROSS-ORGANIZATIONAL COLLABORATION Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.
Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

1 / 4

Reviews

What users are saying about Tracx.
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Tracx - A Social Media Professional's Best Friend

Incentivized
Joelle ChiassonView profile
Social Media Intern in Social Media at Prime Technical Services Inc. (1-10 employees employees)

Pros

  • Monitor competitors
  • Have specific numbers on engagement for metrics
  • Easy to use, user friendly

Cons

  • The iPhone app wasn't as informative/user-friendly as the website

Other Software Used

Facebook for Business

Return on Investment

  • Increased awareness in the social media space
  • Helped tailor posts to audience

Tracx Social Media listening leaves 'Tracx' in the dirt for others to follow...

Incentivized
Bryan NyeView profile
Social Media Analyst in Social Media at Henry Schein (10,001+ employees employees)

Pros

  • Social Media Listening
  • Social Media Publishing
  • Social Media Competitive Analysis

Cons

  • Social Media publishing to LinkedIn with photos.

Other Software Used

Socialbakers Analytics

Return on Investment

  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

The World of Tracx

Incentivized
MacKenzie TeskeyView profile
Associate Community Manager in Social Media at BLITZ (51-200 employees employees)

Pros

  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

Cons

  • I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
  • I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.

Other Software Used

Trello, Google Analytics, Dropbox

Return on Investment

  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.

Tracx - great for social campaigns, not great for historical listening

Incentivized
Alexander LissView profile
VP, Director of Analytics in Research & Development at Momentum Worldwide (1001-5000 employees employees)

Pros

  • Reporting & Automated Dashboards
  • Mapping & Geo-Analysis
  • Integrating community management with analytics for responsive and actionable reporting

Cons

  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times

Other Software Used

Tableau Desktop, Crimson Hexagon ForSight, Sysomos Expion

Tracx - The Hero of my reporting saga

Incentivized
Lynzee JablonkaView profile
Digital Account Manager in Marketing at Everywhere Agency (1-10 employees employees)

Pros

  • Pulling Reports: Tracx pulls a multitude of reports - all of which are very easy to read and digest!
  • Customer Service - We were assigned a rep named Dan, and he is amazing. He responds right away and doesn't hesitate to hop on a call when we need him to.

Cons

  • Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.

Other Software Used

Hootsuite Pro, GroupHigh, MailChimp, Caspio

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