Tracx Social Media listening leaves 'Tracx' in the dirt for others to follow...
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
We have been using Tracx at our company since January 2015. Tracx has been a great resource for our company and a one stop shop for our social media listening, publishing and competitor analysis needs.
I use Tracx on a daily basis when I receive automated Email reports each morning that show mentions of our brand keywords over the past 24 hours. This resource is very helpful to me and my team so that it is not necessary to need to log in to check mentions within the Tracx web portal each day. Once we receive these reports we can actively respond and engage with those who have been talking about our brand recently. If we do want to engage with posts closer to real time we can always log on to Tracx's web portal and check keyword groups for mentions as they happen. Tracx then allows you to engage with posts directly through their website without having to go to the social network's native platform.
We also use Tracx for social media publishing. Tracx allows you to schedule posts for many platforms but our company uses it primarily for scheduling posts to Twitter, Google+ and Linkedin. Tracx has a social calendar where you can see posts that are scheduled and create a content calendar based on your posts.
I use Tracx on a daily basis when I receive automated Email reports each morning that show mentions of our brand keywords over the past 24 hours. This resource is very helpful to me and my team so that it is not necessary to need to log in to check mentions within the Tracx web portal each day. Once we receive these reports we can actively respond and engage with those who have been talking about our brand recently. If we do want to engage with posts closer to real time we can always log on to Tracx's web portal and check keyword groups for mentions as they happen. Tracx then allows you to engage with posts directly through their website without having to go to the social network's native platform.
We also use Tracx for social media publishing. Tracx allows you to schedule posts for many platforms but our company uses it primarily for scheduling posts to Twitter, Google+ and Linkedin. Tracx has a social calendar where you can see posts that are scheduled and create a content calendar based on your posts.
Pros
- Social Media Listening
- Social Media Publishing
- Social Media Competitive Analysis
Cons
- Social Media publishing to LinkedIn with photos.
Likelihood to Recommend
I like that Tracx has all of the social media resources that we are looking for with just one login required. In the past we have used multiple social media tools to do the same jobs that Tracx does for us today.
BN
Bryan Nye
Social Media Analyst in Social Media at Henry Schein (Medical Devices, 10,001+ employees)
Vetted Review
1 year of experience