SEO Content Optimization and Brief Tool That is Leading the Industry
Pros
- Content Brief
- Competitive SERP ranking analysis
- Grouping content topics together to see related keywords/ content clusters easily
- Analyzing Google Search Console data for content refresh opportunities
Cons
- Using the GSC data to find new, adjacent content opportunities.
- They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
- Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that
Return on Investment
- It has greatly reduced the number of hours our SEO team has to review content
- Has sped up our content briefs by hours per brief
- Great for helping us to see what content is performing well / needs help via the Google Search Console integration
Alternatives Considered
MarketMuse, SurferSEO, Semrush, Clearscope, Frase, CognitiveSEO and WordLift
Other Software Used
Semrush, Ahrefs, Supermetrics
