Topic

Topic is an SEO content optimization tool and AI writing assistant used by marketing teams and agencies to improve the performance of web content, such as blogs, articles, or any subject matter appearing online that the user wants to rank.

Backed by AI and natural language processing (NLP) technology, Topic helps writers create comprehensive content. It analyzes the top results in Google, extracts key topics to cover, and supports the creation of guidance tools, such as content briefs, templates, and outlines, with actionable suggestions to enable writers to create content that drives results, and a drag-and-drop outline builder. Topic also provides an interactive editor to enable writers to grade their work, that provides recommendations.

Topic helps content creators find and fill in content gaps to capture long-tail search traffic, as well as integrate content to match top performing pieces. The vendor states that after optimizing a piece of content with Topic, clicks from organic search has increased by 540 clicks per month for some users

To provide guidance to writers about what topics to cover next, Topic’s content briefs show what questions to answer with the next piece. Its Content Grader enables the writer to see what a present draft is missing.

The AI tool is available via subscription directly from the vendor; or, it is available as a plugin through the Google Workspace Marketplace and for Wordpress.org as a plugin for its Gutenberg editor. To start, Topic presently offers a 7-day $7 trial (3 content briefs). Topic also has a referral-based affiliate program.