SEO Content Optimization and Brief Tool That is Leading the Industry
Use Cases and Deployment Scope
Our content teams use this tool for the majority of content we publish on our site. It helps us to be sure we cover the content topics that are most relevant to those who read that content. It allows us to produce comprehensive content that better ranks in the search engines. Topic has allowed us to streamline content briefs and score our final content to better ensure higher content quality.
Pros
- Content Brief
- Competitive SERP ranking analysis
- Grouping content topics together to see related keywords/ content clusters easily
- Analyzing Google Search Console data for content refresh opportunities
Cons
- Using the GSC data to find new, adjacent content opportunities.
- They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
- Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that
Likelihood to Recommend
Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.
