#1 most frequent
United States of America
78.1%357 installations of 457
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.
Categories & Use Cases
Media
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Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.
Who Buys & Uses Terminus ABM Platform
#2 most frequent
Canada
3.9%18 installations of 457
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
3.3%15 installations of 457
Best option if you want quality ABM display ads. Hands down
Pros
- Serving account targeted ads across a wide range of display ad providers
- Matching account based browsing data to target lists
- Identifying need and interest in particular accounts with intent data
- Identifying anonymous web traffic on our site from target accounts
- Reporting on ABM activity and metrics
Cons
- Integration with HubSpot is lacking
- Interface can be slow and a bit clunky at times
- Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)
Return on Investment
- Given us a significant increase in visibility within our target accounts
- Increase organic web traffic from target accounts
- Given use the ability to measure and track those metrics over time (we previously didn't have the ability to track most of the data Terminus ABM Platform gives us, so it's hard to compare before and after, but can see [an] increase since using Terminus ABM Platform)
Alternatives Considered
6sense, RollWorks and Triblio
Terminus ABM Platform - If you love insight, you will love this
Pros
- Real time intent data & segmentation based on intent spikes
- Ad delivery based on engagement & ideal company profile
- The chat interface & routing makes it easier to address potential objectives
Cons
- The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
- IP detection has been a little less than accurate
- Reporting could be more robust for better insights
Return on Investment
- Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
- 900% increase in deal size after using chat with our advertising campaigns
- 50% higher attendance for our events when leveraging our intent data for targeting
Alternatives Considered
Demandbase
Terminus ABM - Great for Beginners
Use Cases and Deployment Scope
Terminus ABM is being used primarily by clients in conjunction with my teams at an agency to use data available to better target B2B prospects. This is primarily based on sales signals to activate multi-channel campaigns. This also enabled us to get a full view of potential customers along with existing ones. From there, this helps the sales team activate our database to begin conversations to convert.
Pros
- Lead nurturing
- B2B targeting
- Signal reporting
Cons
- Proving ROI
- Slow UX
- Banner updates
Return on Investment
- Salesforce integration
- Speed to market for launch
- Targeting
Alternatives Considered
Demandbase
Turbocharge your ABM
Pros
- Intent measurement through bombora
- Building targeted advertising lists
- Managing our ad spend
Cons
- Attribution
- Detailed source information on site visits
- Improved IP tracking of chats on site
Return on Investment
- Increased target intelligence
- Increased deal size
- Decreased deal cycle
Alternatives Considered
Demandbase
Launch Multi-channel ABM Programs at Scale
Pros
- Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
- Actionable, timely insights with 1st and 3rd party intent signals.
- Highly customizable, often incorporating user feedback directly into the product.
Cons
- Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
Return on Investment
- Terminus ABM Platform has positively impacted our ability to impact more of an account across multiple mediums at scale.
- Deploying our programs through the Terminus ABM platform has [decreased] the time it takes for our prospects to move through the pipeline and close more of the right fit accounts, faster.
Alternatives Considered
Demandbase, RollWorks and Triblio
