Terminus ABM Platform Information Reviews & Insights

Score8 out of 10

79 Reviews and Ratings

Community insights

TrustRadius Insights for Terminus ABM Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.

The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.

Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.

The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.

Terminus ABM Platform Reviews

14 Reviews

InformationComputer Software14

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

We use Terminus ABM Platform to serve display ads to target accounts. We operate with a very tightly defined list of target accounts as part of our ABM sales and marketing strategy, and Terminus ABM Platform allows us to run awareness and lead gen campaigns specifically targeting just those accounts.

We also use intent data within Terminus ABM Platform to tailor the advertising which we are serving to a particular account. Those target lists are also synced to LinkedIn Ads to give us a similar level of targeting in LinkedIn. This data also helps inform our more [hands-on] sales activity with those accounts all the way through the funnel.

Pros

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Cons

Integration with HubSpot is lacking
Interface can be slow and a bit clunky at times
Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Likelihood to Recommend

Terminus ABM Platform is ideal if you have a strong ABM focus, as the name would suggest. If you're focused on building awareness and providing "air cover" to support sales activity, I think it's great – they have a clear advantage in the quality of display ad networks they can serve content on.

Probably not so useful if you're operating with a more traditional inbound strategy as display ads tend to be better for the above use case than lead generation campaigns. However, that said, it gives much better retargeting capability than other platforms, so that would be useful in supporting inbound campaigns.

Kai Crow

Head Of Marketing in Marketing at Joyous (Computer Software, 11-50 employees)

Vetted Review

1 year of experience

View profile

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.

Pros

Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
Actionable, timely insights with 1st and 3rd party intent signals.
Highly customizable, often incorporating user feedback directly into the product.

Cons

Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.

Likelihood to Recommend

Terminus ABM Platform is well suited for organizations looking to get started with ABM within their organization. Their expertise around account-based marketing as a strategy is well represented across the company and within their multi-channel orchestration templates and examples. The platform is designed to scale when the organization is ready, never forcing you into a "one size fits all" offering.

Corrina Owens

Marketing Director in Marketing at Profisee (Computer Software, 51-200 employees)

Vetted Review

3 years of experience

Great Solution for Managing Email Signatures

Rating: 9 out of 10

Incentivized

March 25, 2021

Use Cases and Deployment Scope

Our entire company uses it to manage our email signatures. It ensures consistency across email signatures for our business and allows us to utilize custom campaign banners targeted at specific customers.

Pros

Easy to create and launch a new campaign.
Simple integration with Gmail.

Cons

More streamlined employee profiles with fewer fields.

Likelihood to Recommend

I would highly recommend Terminus for any company that is looking to manage their email signatures and add campaign banners to these signatures. It makes this possible and extremely simple to manage.

Verified User

Vice-President in Marketing (Computer Software company, 11-50 employees)

Vetted Review

4 years of experience

Wouldn't want to skip the insights that Terminus gives

Rating: 8 out of 10

Incentivized

June 4, 2019

Use Cases and Deployment Scope

We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.

Pros

Terminus provides great insight into the effectiveness of account-based marketing efforts.
Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
Terminus' insights allow us to optimize our efforts and marketing efforts.

Cons

Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).

Likelihood to Recommend

This is very helpful in enterprise settings to develop actionable insight of marketing efforts against key targets. I think the bigger the potential customers are, the more value Terminus would have. In our model, we target relatively few very large companies and it is very useful. I don't know how Terminus would perform against a larger, shallower target market, but I bet it is still effective.

Verified User

Director in Information Technology (Computer Software company, 51-200 employees)

Vetted Review

1 year of experience

Mapped out half of our customer journey

Rating: 4 out of 10

Incentivized

April 9, 2019

Use Cases and Deployment Scope

I have been using BrightFunnel/Terminus for the past year and a half. We have lots of reporting features in Salesforce and Marketo, but we needed the extra level of marketing attribution data, which BrightFunnel was supposed to provide. We actually decided to move away from BrightFunnel starting in 2019, since it was not showing the level of detail that we wanted. Also, the data we pulled from BrightFunnel didn't have any validity with our stakeholders, since it was so easy to manipulate.

Pros

Great at understanding our offline campaign touchpoints

Cons

Couldn't build out the whole multi-attribution model
Hard to customize

Likelihood to Recommend

It was very difficult to track back all of our digital marketing investments in BrightFunnel.

Verified User

Professional in Marketing (Computer Software company, 1001-5000 employees)

Vetted Review

1 year of experience

Great for targeting accounts with specific ads

Rating: 7 out of 10

Incentivized

April 8, 2019

Use Cases and Deployment Scope

We used Terminus to deliver targeted advertising to key accounts within our database. Meant to be as air coverage for other sales/marketing efforts. This allowed us to get specific messaging in front of key accounts and measure progress of our sales for those accounts. We did not utilize more advanced Brightfunnel capabilities.

Pros

Targeted advertising
ABM reporting metrics
Customer support

Cons

Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.

Likelihood to Recommend

Terminus is well-suited for broad account-based ad targeting. Their product enhancements looked really great, but their pricing started going up accordingly and we didn't engage with them beyond the basic account-based advertising. They're great to work with and are passionate about ABM, and it's been encouraging to watch them grow and help businesses grow. If you have money to spend and are thinking about diving into ABM, definitely look at Terminus.

Will Devlin

VP, Marketing in Marketing at MessageGears (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

View profile

Great tool for attribution reporting - lacks some integrations.

Rating: 5 out of 10

Incentivized

April 8, 2019

Use Cases and Deployment Scope

We're using Terminus for multi-touch attribution, and it is being used by our marketing department at a global level. It helps ensure we are spending money on the right events/campaigns, etc.

Pros

Touchpoints over time on an opportunity.
Tells us which campaigns were most successful in terms of attribution.
Great for looking at different attribution models.

Cons

It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting

Likelihood to Recommend

I think it's great for attribution reporting purposes; however, there are other tools out there that seem to be further along.

Verified User

Analyst in Marketing (Computer Software company, 501-1000 employees)

Vetted Review

1 year of experience

Great ABM Tool

Rating: 9 out of 10

Incentivized

April 7, 2019

Use Cases and Deployment Scope

We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.

Pros

Targeting ads at ICP companies.
Measuring marketing effectiveness against sales pipeline and revenue.
Seeing target accounts in one hub and analyzing their current status.

Cons

The UI in the ad platform isn't the best, it could be refined.
Updating the hub more than once a day.

Likelihood to Recommend

Terminus is great for companies that have a target account marketing and sales model. It allows you to effectively measure the success of your target account campaigns and attribute them back to marketing. The specific account ad targeting is great for those who don't want to waste money on accounts that aren't well suited to be customers.

Verified User

Director in Marketing (Computer Software company, 201-500 employees)

Vetted Review

2 years of experience

Visually Appealing Multi-Touch Attribution

Rating: 7 out of 10

Incentivized

April 5, 2019

Use Cases and Deployment Scope

We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.

Pros

Evenly weighted multi-touch attribution.l
Other attribution models such as 40-20-40.
Visualizing campaign performance in different models side by side.
Visualizing campaign performance by channel side by side.

Cons

Ease of integration with SFDC.
Ability to see the difference between pre and post opportunity touches.
The cards or tiles in the dashboard can be cumbersome to set up.
There can be caching issues that display incorrect values.

Likelihood to Recommend

Terminus is well suited to provide a high-level correlation between marketing campaigns and pipe or revenue dollars. It makes it very easy to communicate ROI and relative performance of tactics and channels at a high level, or very granular events, webinars, assets, and collateral. A lot of this relies on how the tool is set up and the structure of the sales cycle. This may be more useful in longer cycle deals where there are many marketing touches that occur before a win.

Verified User

Manager in Marketing (Computer Software company, 501-1000 employees)

Vetted Review

2 years of experience

Terminus is a great product with great service

Rating: 10 out of 10

Incentivized

April 4, 2019

Use Cases and Deployment Scope

Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.

Pros

They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.

Cons

I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!

Likelihood to Recommend

Terminus is well suited for any company that wants to have a targeted approach to who they want to reach. This would not be applicable to a B2C company, but for B2B companies with specific goals and targets identified, Terminus is an ideal way to implement as apart of a broader marketing strategy.

Verified User

Director in Marketing (Computer Software company, 201-500 employees)

Vetted Review

2 years of experience

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Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10

Incentivized

September 22, 2021

Use Cases and Deployment Scope

Pros

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Cons

Integration with HubSpot is lacking
Interface can be slow and a bit clunky at times
Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Likelihood to Recommend

Kai Crow

Head Of Marketing in Marketing at Joyous (Computer Software, 11-50 employees)

Vetted Review

1 year of experience

View profile