We currently use Tableau Online within our Digital Marketing department. It is mainly utilized to give us the most accurate lead and sale counts. We have also used it quite a bit for credit pass reports. Tableau Online allows us to track sale data and to analyze which campaigns need improvement and where we should focus our time. It allows us to forecast numbers.
Pros
Gives accurate reports
Reports in real time
Has multiple metrics to review
Cons
Lag time is often bothersome
When filtering by date, the dates get mixed up easily
Filtering in general can be annoying
Likelihood to Recommend
Tableau Online is good for a broader view of company data and performance. It is not suited for digging into campaign specifics such as listening to phone calls or tracking phone numbers. Tableau Online is also good for viewing past data, but not day-of data.
VU
Verified User
Strategist in Marketing (Security & Investigations company, 5001-10,000 employees)
