Swrve

Score8 out of 10

3 Reviews and Ratings

What is Swrve?

Categories & Use Cases

Verified User

Director in Marketing (51-200 employees employees)

Pros

Easy user interface, with a great WYSIWYG for content creation.
Simple implementation.
Integration with Oracle Eloqua

Cons

Ability to customize the main dashboard

Return on Investment

Our app usage and engagement has increased since implementing Swrve.
We solved a major business need of giving users real time push alerts for important account actions.
Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.

Alternatives Considered

Localytics

Other Software Used

Oracle Eloqua

Verified User

Strategist in Product Management (501-1000 employees employees)

Pros

Setting up and managing multivariate tests
Applying segments/cohorts set up for one campaign or test to another
Serving different config data files to different player segments

Cons

The web interface is a bit clunky
Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard
It's not cheap

Return on Investment

One of our early titles was entirely client authoritative and Swrve allowed us to send configs to different players
We were able to deliver proof-of-concept on multivariate tests to developer partners quickly
We had an easy push-notification management service built in at not-too-steep a price

Other Software Used

Upsight, Tapjoy, Tableau Desktop