Poor Overall Complex Product.
Use Cases and Deployment Scope
Sugar CRM was used as an automated CRM platform to communicate with a marketable base, and automations were used for customer journeys to segment journeys down different paths.
Pros
- Automations
- Schedules
- CRM Tools.
Cons
- Backend
- Database
- 3rd party involvement.
- Documentation
- Support
Return on Investment
- Sugar CRM helped to grow the marketable bases by over 50%.
- SugarCRM has poor consent management options other than adding lots of additional custom columns.
- SugarCRM required a lot of knowledge and training on the product, and only a handful of people used the actual product.
Usability
Alternatives Considered
Bloomreach Composable Personalization Cloud







