Solid fit for structured ABM campaigns with some rough edges
Cons
- Bulk editing across several campaigns at once is limited
- Permissions are coarser than we would like for larger teams
- Onboarding documentation lags behind new releases
Return on Investment
- Shortened campaign build time
Usability
Use Cases and Deployment Scope
We use Splashmetrics to plan and assemble account-based campaign content for mid-market prospects. It gives our demand generation team one place to map assets to stages of the buyer journey, so a campaign brief becomes a set of ready pieces instead of a list of things somebody still has to write.
Pros
- Mapping assets to buyer-journey stages is quick once the taxonomy is agreed Campaign briefs turn into concrete asset lists without a separate spreadsheet Exports line up with what our reporting team already expects
