SnapApp Interactive Content Marketing (discontinued)

Score8.1 out of 10

25 Reviews and Ratings

What is SnapApp Interactive Content Marketing (discontinued)?

The SnapApp Interactive Content Marketing platform that was acquired by Uberflip December 2019 was discontinued by Uberflip at the end of July 2022. It is no longer available.

Categories & Use Cases

Media

SnapApp Interactive Content Marketing (discontinued)

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Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.2
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1

Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 9.3

#1 most frequent

Information

45.1%

23 installations of 51

#2 most frequent

Professional, Scientific, and Technical Services

13.7%

7 installations of 51

#3 most frequent

Manufacturing

9.8%

5 installations of 51

Sushma Singh View profile

Technical Support Professional in Marketing at DatabaseHQ (201-500 employees employees)

Use Cases and Deployment Scope

Name a business that can survive in this fast changing world, the answer is None. Every business needs marketing. However, even marketing needs to be personalized to allow customers to access existing content in a new way. By using Snapapp, our organization creates new content while presenting our existing content in a completely new light. We use Snapapp to generate leads and drive traffic to our website. This new Snapapp concept has opened up our potential and helped us catch new market opportunities.

Pros

I like the user interface because we can customize it, drag and drop things, etc.
From a single source, we can manage campaigns on multiple platforms.

Cons

There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
I didn't like the Font colours its not that attractive as it should be.
Mobile content looks different from desktop content

Return on Investment

Better content experience
More Business more money
Our business is constantly growing and expanding.

Other Software Used

Adobe Stock, Hootsuite, Canva

Colleen Kirk View profile

Strategy and Innovation in Marketing at Sanofi (10,001+ employees employees)

Pros

Lead Generation: it is very unintrusive to the end user and they are more apt to provide their information. Plus through the survey, you get a better understanding of their behavior.
Content Creation: Creating content in a create and drop system makes this easy to use and efficient.
Templates: The templates you can choose from have a lot of variations which saves time since you don't have to start from scratch.

Cons

Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

Return on Investment

For our younger target audience, we saw a lift in leads by 25%. They were more apt to respond and provide data. Our cost per lead in this audience went down $0.10 per lead.

Sydney Dusselier View profile

Marketing, Communications and Events Coordinator in Marketing at Prophix Software (201-500 employees employees)

Pros

SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.

Cons

It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
A double-click text editor would be an improvement on the current click-to-edit feature.

Return on Investment

It has allowed us to create numerous evergreen assets that can be leveraged for future campaigns.
Interactivity has allowed us to present our existing content in a new & exciting way.

Alternatives Considered

Canva

Other Software Used

Hootsuite Pro

Verified User

C-Level Executive in Professional Services (11-50 employees employees)

Pros

Organically involves the potential client.
Intelligently captures and utilizes clients' pain points to more effectively engage and close.
Kinder, gentler selling voice!

Cons

Can be a bit intrusive if the client is not ready to more deeply engage.

Return on Investment

More qualified leads.
More intelligent, productive convos w potential patients.
Fabulous forms.
Probably 6 pct uptick in sales close last year.

Alternatives Considered

Uberflip

Pete Schott View profile

Product Marketing Manager in Marketing at Bizo (51-200 employees employees)

Pros

Gets prospects engaged.
Pretty easy to set up.
Very different experience for the audience compared to just reading content.

Cons

Could be easier to add and edit creative elements.
I'd like the apps to be a bit cleaner, prettier.

Return on Investment

SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
It allows us to create engaging experiences for our prospects that aren't really available through other means.