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SnapApp Interactive Content Marketing (discontinued) Information Reviews & Insights

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SnapApp Interactive Content Marketing (discontinued) Reviews

4 Reviews
InformationComputer Software3Information Services1

SnapApp delivers what it says.

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Name a business that can survive in this fast changing world, the answer is None. Every business needs marketing. However, even marketing needs to be personalized to allow customers to access existing content in a new way. By using Snapapp, our organization creates new content while presenting our existing content in a completely new light. We use Snapapp to generate leads and drive traffic to our website. This new Snapapp concept has opened up our potential and helped us catch new market opportunities.

Pros

  • I like the user interface because we can customize it, drag and drop things, etc.
  • From a single source, we can manage campaigns on multiple platforms.

Cons

  • There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
  • I didn't like the Font colours its not that attractive as it should be.
  • Mobile content looks different from desktop content

Likelihood to Recommend

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.
SS
Sushma Singh
Technical Support Professional in Marketing at DatabaseHQ (Information Services, 201-500 employees)
Vetted Review
SnapApp Interactive Content Marketing (discontinued)
1 year of experience
View profile

SnapApp Accessible to the Basic User

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

SnapApp is being used by our organization to create interactive content, primarily quizzes. It addresses our need for relevant & refreshed assets, without requiring a lot of technical know-how. It is only used by our Marketing department to align with current & future campaigns.

Pros

  • SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
  • There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
  • It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.

Cons

  • It can be frustrating at times to have to custom code basic text edits such as italics, text colour, bold and underline. Text formatting should be part of the basic editor available to all users.
  • It can be difficult to locate tutorials or guides on how to create well-functioning and attractive SnapApps. That being said, their support team has always been responsive & helpful but sometimes it's nice to not have to reach out to their offices for an answer.
  • It would be great to have more shapes & graphics available within SnapApp. Canva (another online tool for graphic design) does a good job of making a wide range of graphics available (both paid & free) - this would be valuable for SnapApp users as well.
  • It would be beneficial to be able to set a brand standard on specific SnapApp's (i.e. font, colours, button style) to ensure there aren't any discrepancies from slide to slide.
  • A double-click text editor would be an improvement on the current click-to-edit feature.

Likelihood to Recommend

SnapApp is great for creating interactive content on a timeline & budget. Without access to graphic designers and/or coding knowledge, one's ability to leverage the full capabilities of the service is limited. I have seen some fantastic custom SnapApp's that clearly required a lot of prior knowledge.
SD
Sydney Dusselier
Marketing, Communications and Events Coordinator in Marketing at Prophix Software (Computer Software, 201-500 employees)
Vetted Review
SnapApp Interactive Content Marketing (discontinued)
1 year of experience
View profile

Cool App to Create Interactive Content

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

SnapApp is being used in the marketing department and with the CSR (Corp Social Responsibility) Committee in the company. We use it for a variety of applications such as quizzes, interactive presentations, dynamic PPC pages and voting.

Pros

  • SnapApp is relatively easy to use
  • The account management and customer success teams are good at staying in touch and encouraging us to use SnapApp in new and different ways
  • Integrates well with our other marketing systems (MAP, CMS)

Cons

  • The newly added video functionality is great but would love to have it more interactive

Likelihood to Recommend

We use SnapApp in our drip nurture email program and for a PPC landing page. We are experimenting with other applications such as internal voting on charities to make donations and industry specific marketing campaigns.
VU
Verified User
Employee in Marketing (Computer Software company, 201-500 employees)
Vetted Review
SnapApp Interactive Content Marketing (discontinued)
2 years of experience

Fun, but not worth it in the end

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

We used SnapApp for about one year within the marketing department, specifically the content creation and integrated marketing teams. We wanted to use this as a fun, engaging way to gather data from our prospects and customers to help us provide more targeted content for them. We had been told that Eloqua could integrate with SnapApp, and therefore we were positive about our use with email marketing and SnapApp.

Pros

  • SnapApp is great at providing a variety of ways to ask questions in its surveys. You are not limited to multiple choice or free-form text boxes. There are also radio options, drop-down menus, and more in a myriad of layouts.
  • SnapApp is great at onboarding new clients. We had a very good training experience in the beginning.
  • SnapApp provides your quiz data in a succinct and helpful manner. The numbers and charts are easy to understand and don't require training in analytics.

Cons

  • SnapApp had told us that we could integrate it with Eloqua. Later, we found out that this costs extra to do if you don't have the most recent version of Eloqua. It would have been nice to know this ahead of time, and this severely limited our use of SnapApp.
  • SnapApp could also benefit from more design options when creating quizzes. They have added more options since we started using SnapApp, but I still think there could be more freedom in design.
  • Specific data can only be captured through a Lead Gen page. Otherwise, your data is aggregated in percents. When you need specific data, one Lead Gen page isn't enough space. There should be an option to have multiple Lead Gen pages.

Likelihood to Recommend

I feel that SnapApp is best suited for smaller companies or for the PR departments of any larger companies. Our PR department was already utilizing their own methods of engagement, and they did not opt to use SnapApp in our social media channels. I think SnapApp is better used in these channels, rather than for email marketing data collection purposes.
VU
Verified User
Employee in Marketing (Computer Software company, 201-500 employees)
Vetted Review
SnapApp Interactive Content Marketing (discontinued)
1 year of experience