TrustRadius: an HG Insights company

Smaply

Score6.7 out of 10

3 Reviews and Ratings

What is Smaply?

The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.

Media

Screenshot of Airport Experience Example Journey Map in Smaply Editor
Screenshot of Airport Experience Example Journey Map Export
Screenshot of Airport Experience Example Journey Map A4 Export
Screenshot of Persona Editor
Screenshot of Persona Export
Screenshot of Stakeholder Map Editor

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Screenshot of Airport Experience Example Journey Map in Smaply Editor

Great tool to map user journeys

Use Cases and Deployment Scope

I use Smaply mainly to communicate user journeys to my clients. This simply allows me to digitize the results of the user study phases. No, no more paper and information loss. I also use this solution in class with my students to allow them to structure their work and to present their findings to other students.

Pros

  • Structuring of personas
  • Formating large user journey
  • Sharing with teams

Cons

  • Global look and feel
  • Export format
  • Text formating in sticky notes

Return on Investment

  • Time saving
  • Clarity for stakeholders
  • Sharing best practices

Other Software Used

Miro, Basecamp, Google Hangouts Chat

Great tool for journey map !

Use Cases and Deployment Scope

I use Smaply to create easily journey maps or personas. We use it in the product team during the discovery process, to define problems/paint points, prioritize and fin the best solution for our website and platform. It's easy to define a chronology in our user journey and add details to it with Smaply!

Pros

  • User journey map
  • Personas templates
  • Stakeholder maps
  • Free online courses

Cons

  • UI of the website
  • It would be useful to have flow chart and site map functionality
  • We can't collaborate simultaneously

Return on Investment

  • Less time spending on creating user journey
  • Better discovery that helps us to create good interface and convert more
  • Good blog articles that inspires us for our projects

Alternatives Considered

Figma, Sketch and Whimsical

Other Software Used

FlowMapp, Figma, Smartlook