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TransUnion TruAudience

Score7 out of 10

13 Reviews and Ratings

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What is TransUnion TruAudience?

TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features TransUnion TruAudience has to offer, as determined by TrustRadius' reviewers.
Based on 13 ratings of TransUnion TruAudience's features
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Top Performing Features

  • Tag performance monitoring

    The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

    Category average: 7.9

  • Event tracking

    The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

    Category average: 8.1

  • Universal data layer

    The software utilizes a set of universal data made available through the browser, server, or HTML content.

    Category average: 7.7

Areas for Improvement

  • Page load times

    The tag management software has helped improve page load speeds.

    Category average: 7

  • Mobile app tagging

    The software can manage tags for mobile apps as well as websites.

    Category average: 7.9

  • Automated error checking

    The software automatically detects and alerts users of code errors.

    Category average: 4.9

Reviews

What users are saying about TransUnion TruAudience.
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A good product with high expectations

Incentivized
Anshumali Mishra
Manager Sales & Research in Sales at To The New (501-1000 employees employees)

Use Cases and Deployment Scope

TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation across all addressable media. This is mainly used by marketing team in our organisation to understand the market using reports of our own database. The best part is the interface which can be used by anybody in marketing team after a days training.

Pros

  • Reporting analytics
  • Media is easy to load and access
  • Database management

Cons

  • UI for some pages is bulky
  • Pricing
  • Notifications doesn't pop up on time

Return on Investment

  • Impact on ROI is about 10%
  • Follow-ups with team has improved
  • Reporting analytics

Alternatives Considered

Google Tag Manager

Other Software Used

CloudTalk, Adobe Experience Manager, Google Analytics

Usability

Signal From a Campaign user Perspective

Verified User
Employee (501-1000 employees employees)

Pros

  • Security, the encryption is a great feature
  • Multimedia loads quickly and reliably
  • Reactions are a good way of marking messages seen, and giving basic feeback

Cons

  • UI was a little clunky, with the initial homepage not particularly appealing
  • Muting notifications on large chats can only be done for set, not custom, intervals
  • Notifications would frequently show up more than once, a rather annoying habit

Return on Investment

  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.

Alternatives Considered

Slack

Be a tag management ninja with Signal (formerly BrightTag)

Incentivized
Jason Dahlin
Senior Analyst, DTC in Information Technology at Abercrombie & Fitch (10,001+ employees employees)

Pros

  • Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
  • Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
  • Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
  • Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.

Cons

  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Return on Investment

  • Being able to add/remove 3rd party vendors in mere minutes has allowed our Digital Marketing Team to quickly and easily swap low performing vendors with higher value or trial vendors. This has enabled last-minute ramp-up on unexpected opportunities.
  • Tag Management had an estimated ROI of over 10,000% of cost for the department in 2013.
  • Being able to quickly and easily modify User Interaction bindings has allowed us to create many ad-hoc measurements for UX consideration. Being able to quickly turn these on/off is an efficient way to provide data to settle arguments such as "people love this feature vs. no one uses this feature"
  • Working outside of the traditional SDLC allows us to implement cost savings immediately (e.g., identifying a high-volume s.tl() that eats up a lot of SiteCatalyst requests towards our annual quota - I can easily disable it immediately)
  • Working outside of the traditional SDLC allows us to remove unneeded 3rd party calls immediately. When a vendor in our ad network has performance issues (slow DNS lookups, etc.), it affects our customers. Once identified, we immediately shut down that vendor, improving our customer experience, until the vendor has addressed the issues.

BrightTag Review

Antonio McFadden
Account Coordinator at AMNET - The Aegis Trading Desk (51-200 employees employees)

Pros

  • BrightTag's UI is very user friendly.
  • Creating, editing and setting up tags is pretty easy.
  • Tag performance (fires and unique users) information is easy to attain in the UI.

Cons

  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.

Return on Investment

  • BrightTag has increased employee efficiency.
  • BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
  • Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.

It's NOT Google Tag Manager, but it gets the job done.

Incentivized
Verified User
Analyst in Engineering (501-1000 employees employees)

Pros

  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Cons

  • We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
  • Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
  • Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.

Return on Investment

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool

Other Software Used

Google Tag Manager, Ensighten Analytics

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