Adobe Dynamic Tag Management (discontinued) vs. TransUnion TruAudience

Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.

Incentivized

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.

Incentivized

• Manage web analytics tags!

• Tag management - its very easy to place and configure 3rd party tags
• Its easy to adjust firing rules, so your tag loads once per user or once a day.

• Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
• Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.

Incentivized

• UI was a little clunky, with the initial homepage not particularly appealing
• Muting notifications on large chats can only be done for set, not custom, intervals
• Notifications would frequently show up more than once, a rather annoying habit

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

We are deeply ingrained in BrightTag and very pleased with its performance, but there is always the possibility that another tool with features we have not considered or are even aware of may come along that makes transitioning to a new platform a worthwhile endeavor (perhaps one that integrates A/B Testing or a Personalization engine into the TMS framework)

Incentivized

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

Incentivized

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

Incentivized

It was quite seamless with the outstanding support from our Adobe account manager.

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.

Incentivized

I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of verification and a basis of identity makes it perfect for a campaign environment

• Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
• From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.

Incentivized

• BrightTag has increased employee efficiency.
• BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
• Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.