TransUnion TruAudience Reviews and Ratings

Rating: 7 out of 10

Score

7 out of 10

Community insights

TrustRadius Insights for TransUnion TruAudience are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. Users from different departments, including direct users, the entire team, and third-party vendors, rely on BrightTag for efficient data collection and management across multiple brands. With its simplified tagging structure, BrightTag allows for fewer tags on a page while still gathering necessary data.

One of the key use cases of BrightTag is its utilization by the marketing team through the TruAudience Intelligence Platform. This platform enables marketers to understand the market better by providing valuable insights through database reports. The user-friendly interface of TruAudience makes it accessible to anyone in the marketing team after just one day of training.

BrightTag's Signal Tag Management feature is also utilized by the Development and Analytics/Data Strategy departments. It helps create a consistent analytics tracking structure and manage new content additions seamlessly. Additionally, Signal allows for on-the-fly changes to fix tag issues during site deployments or when temporary value overwriting is needed.

For paid advertising vendors, BrightTag simplifies the process of managing tracking implementation by enabling them to handle their own tags. Moreover, in political campaigns, BrightTag serves purposes related to security and record-keeping to meet legal requirements and facilitate smoother group conversations.

Automakers benefit from using BrightTag as it provides an easy way to implement and adjust tags from different ad tech partners. Across organizations, BrightTag is used for various accounts primarily to add vendor tags for payment and optimization purposes.

Furthermore, BrightTag facilitates the configuration of Adobe products and promotes the use of user IDs as links across different systems. This streamlines workflows and enhances cross-system integration within organizations.

Overall, BrightTag offers a range of use cases across diverse industries and departments within companies. Its user-friendly interface, simplified tagging structure, and ability to accommodate various data management needs make it a valuable tool for efficient data collection and analysis.

Reviews

7 Reviews

A good product with high expectations

Rating: 7 out of 10

Incentivized

April 13, 2022

Use Cases and Deployment Scope

TransUnion TruAudience was formerly known Signal tag manager. We are currently using TruAudience Intelligence Platform to manage data create audiences, and enable activation across all addressable media. This is mainly used by marketing team in our organisation to understand the market using reports of our own database. The best part is the interface which can be used by anybody in marketing team after a days training.

Pros

Reporting analytics
Media is easy to load and access
Database management

Cons

UI for some pages is bulky
Pricing
Notifications doesn't pop up on time

Likelihood to Recommend

Some things are amazing in this product and some features are kind of buggy. Like the notifications are not upto the mark and don;t pop up most of the time. Plus the upgrades to the software comes with lot of bugs.

Good part is database management for marketing team. Reporting of team is also amazing and accurate at most times.

Anshumali Mishra

Manager Sales & Research in Sales at To The New (501-1000 employees)

Vetted Review

3 years of experience

Signal From a Campaign user Perspective

Rating: 7 out of 10

Incentivized

January 23, 2021

Use Cases and Deployment Scope

Signal is used as a means of ensuring security and record-keeping among the political campaign and it's staff. This is done in order to meet the legal requirements of record-keeping that come with a public campaign for president, especially one directly associated with candidates, rather than organized through a non-profit or third party vendor. This service encrypted and stored our conversations, along with allowing individuals to react to each others messages, have smoother group conversations, and manage multi-media

Pros

Security, the encryption is a great feature
Multimedia loads quickly and reliably
Reactions are a good way of marking messages seen, and giving basic feeback

Cons

UI was a little clunky, with the initial homepage not particularly appealing
Muting notifications on large chats can only be done for set, not custom, intervals
Notifications would frequently show up more than once, a rather annoying habit

Likelihood to Recommend

Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

Verified User

Employee (501-1000 employees)

Vetted Review

1 year of experience

It's NOT Google Tag Manager, but it gets the job done.

Rating: 7 out of 10

Incentivized

April 29, 2016

Use Cases and Deployment Scope

Signal Tag Management is currently being used to manage all of the tags responsible for sending data to our primary analytics reporting account. Two of our departments use the tool: 1) Development and 2) Analytics/Data Strategy. Using Signal has allowed us to build a consistent analytics tracking structure that the analytics/data strategy team can manage when new content/modules are added to the client's website. There is a front load of work required for the developers to implement a data layer push on every action/page load, but this has saved us plenty of hours in the long-term in creating new tags. Sometimes there are cases when there is a new deployment of the site and tags break (either because an event is no longer being triggered or values being passed to certain variables are incorrect). We're able to make changes on the fly by going into specific tags and overwriting values as a temporary fix. Our client has several vendors that run paid advertising which require tracking implementation, but this becomes a simple task since we can create new tags specific to these ads and have them piggy back onto our primary tags. We usually set up the tracking codes on the first round for other vendors, but once that's completed we have them manage their tags by creating a new user account.

Pros

Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
Creating the firing conditions for a tag.
Adding users to different groups with limited or full admin permissions.
If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Cons

We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.

Likelihood to Recommend

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.

Verified User

Analyst in Engineering (501-1000 employees)

Vetted Review

1 year of experience

Be a tag management ninja with Signal (formerly BrightTag)

Rating: 10 out of 10

Incentivized

June 11, 2014

Use Cases and Deployment Scope

BrightTag is our Tag Management System for all of our eCommerce sites across all brands. Though I am the sole direct user of the tool, my entire team, most of my department, several other departments within the company, and several 3rd party vendors rely on quality data collection from this system. BrightTag enables us to quickly and efficiently create and manage data collection on our eCommerce platforms. In addition to supporting our in-house data collection (SiteCatalyst), we manage all of the tracking pixels required for Digital Marketing Campaigns through BrightTag and have even found it useful for creating ad-hoc Personalized content and, occasionally, have used it to alter the website to fix issues that the typical DEV life cycle would take too long to correct.

Pros

Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.

Cons

Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

Likelihood to Recommend

If you need to manage many tracking pixels or only data collection for one tracking pixel, BrightTag is an excellent tool. I would love a free version of this to use on simple sites just for the ease with which I could send tracking event information to Google Analytics without worrying about the exact JavaScript on each page.

Jason Dahlin

Senior Analyst, DTC in Information Technology at Abercrombie & Fitch (10,001+ employees)

Vetted Review

1.5 years of experience

BrightTag Review

Rating: 9 out of 10

Incentivized

February 4, 2014

Use Cases and Deployment Scope

BrightTag is our current tag management system which is being used by our whole organization but it is a GM mandate that each DSP that we use is integrated with BrightTag. BrightTag simplifies our tagging structure and allows us to place less tags on a given page while still gathering the necessary data.

Pros

BrightTag's UI is very user friendly.
Creating, editing and setting up tags is pretty easy.
Tag performance (fires and unique users) information is easy to attain in the UI.

Cons

The UI is pretty slow.
Users do not have the ability to go back to a previous page without losing whatever information was previously input.
The search feature could be improved.

Likelihood to Recommend

BrightTag works great for a large client like GM because it cuts down on the number of tags that have to be created and the number of times a page has to be tagged. It is also integrated with a lot of DSP's so there is a good chance that whatever DSP you are using is already integrated with BrightTag. Also the integration process is pretty simple. I have only used BrightTag with GM and I have been very satisfied with it's capabilities.

Antonio McFadden

Account Coordinator at AMNET - The Aegis Trading Desk (51-200 employees)

Vetted Review

1 year of experience

A great product for the insanity of the Ad Tech space

Rating: 8 out of 10

Incentivized

February 2, 2014

Use Cases and Deployment Scope

We are using to track onsite activities for an Automaker. The fragmentation in this industry and poor understanding of the ecosystem by account planners forces us to worth with dozens of different ad tech partners. Each of those partners needs its on tags on the Automaker's sites, and brightTag provides an easy way to implement and adjust each one.

Pros

Tag management - its very easy to place and configure 3rd party tags
Its easy to adjust firing rules, so your tag loads once per user or once a day.

Cons

BT slows down when an advertiser has more than 1000 tags
The permissioning isn't clear to the user. One day I put a tag into the system, the next I wasn't able to see the tag I put in there because there was some funky permissioning on my account.

Likelihood to Recommend

Its great if your organization isn't coordinated with its marketing endeavors ( EVERYONE).

Verified User

Analyst in Research & Development (5001-10,000 employees)

Vetted Review

1 year of experience

BrightTag after 1 year of Tag Management Experience

Rating: 8 out of 10

Incentivized

January 30, 2014

Use Cases and Deployment Scope

It is used across the organization on various different accounts. I am part of one of those accounts and use it for a couple of different reasons. Primarily to add easily add vendor tags to different pages of our clients website. These tags are primarily used for payment or optimization purposes. We also have a tag to configure an adobe product. The user ID is also used as a link across various systems for proprietary systems.

Pros

User Interface
Support
scope of use

Cons

multi tag upload and modification
reporting

Likelihood to Recommend

I have collected proposals from various tag management systems but only used bright tag, so the best I could do is speak to Bright Tag, and what I heard from sales reps at other companis almost a year ago. Price is a key point during selection process because different systems have different capabilities, it just depends on how much you want to spend and how much you want to do. Some of the questions I would ask would be in relation to available tag types, ability to pass custom data, implementation across channels, global scope of the technology, implementation timeline, conditional firing rules, potential downtimes.

Verified User

Analyst in Research & Development (1001-5000 employees)

Vetted Review

1 year of experience

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Reviews and Ratings

It's NOT Google Tag Manager, but it gets the job done.

Rating: 7 out of 10

Incentivized

April 29, 2016

Use Cases and Deployment Scope

Pros

Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
Creating the firing conditions for a tag.
Adding users to different groups with limited or full admin permissions.
If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

Cons

We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.

Likelihood to Recommend

Verified User

Analyst in Engineering (501-1000 employees)

Vetted Review

1 year of experience