Serpstat is a great SEO investment for your website and company
Use Cases and Deployment Scope
Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis as well.
I especially love the data you get on organic keywords that you aren’t following. The tool gives data beyond what Google offers, and really helps you with your content plan/focus keywords.
Pros
- Organic keyword analysis
- Keyword rank tracking
- Site analysis (reports)
- PPC keyword suggestions/analysis
- Keyword filtering
Cons
- Mobile functionality would be great
- The UI could be updated
- Suggested competitors would be nice
Return on Investment
- Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
- Serpstat reporting has saved us time when delivering reports to clients
- Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
- Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO
Usability
Alternatives Considered
Labrika, Serpwatch, SEO PowerSuite, SEO Tester Online, Google Analytics, Google Search Console, Reportz and Whatagraph
Other Software Used
Adobe After Effects, Adobe Audition, Adobe PhotoShop, Metricool, ContentStudio, Salesflare, Awario, Jepto, BrandMentions















