Serpstat Reviews and Ratings

Rating: 9 out of 10

Score

9 out of 10

Community insights

TrustRadius Insights for Serpstat are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Clean and User-Friendly UI: Many users have praised the SEO tool for its clean, logical, and easy-to-navigate user interface. The beginner-friendly layout has made it accessible even for those new to SEO.

Export Data in Various Formats: The ability to export data in various formats has been highly appreciated by users. This feature allows for quick and easy report generation for clients or integration into larger data sets.

Convenient Variety of SEO Tools: Users have found the variety of different SEO tools offered by Serpstat to be convenient. Being able to conduct extensive research on a domain without having to switch to other software has been highly valued by reviewers.

Reviews

15 Reviews

Serpstat is a great SEO investment for your website and company

Rating: 9 out of 10

Incentivized

January 21, 2025

Use Cases and Deployment Scope

Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis as well.

I especially love the data you get on organic keywords that you aren’t following. The tool gives data beyond what Google offers, and really helps you with your content plan/focus keywords.

Pros

Organic keyword analysis
Keyword rank tracking
Site analysis (reports)
PPC keyword suggestions/analysis
Keyword filtering

Cons

Mobile functionality would be great
The UI could be updated
Suggested competitors would be nice

Likelihood to Recommend

Serpstat is well suited for an almost all in one SEO solution. The application has most tools an SEO or business owner would need for SEO. As a long time user of Serpstat I would recommend it to a user wanting to have a robust toolkit for their website and future marketing (organic, PPC, etc.). The learning curve is steep, but once you understand how the site works, and filters, etc. it is a very strong SEO tool.

Dustin Day

Director of UX development, social media and SEO/SEM in Marketing at DFT (a number of local companies under one umbrella) (1-10 employees)

Vetted Review

9 years of experience

Verified on LinkedIn

My review of Serpstat

Rating: 10 out of 10

Incentivized

October 24, 2023

Use Cases and Deployment Scope

I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website that require improvement, e.g. missing headers or incorrect redirections. By correcting these errors, my website became more visible in search engines for keywords that were important to me.I also use my competitors' backlink analysis very often. I know where he gets valuable links to his website and then I also try to place a link to my website there. This also greatly affects the visibility of my website.Improving the visibility of my website = more customers for the services I offer.

Pros

audit of sites
backlink analysis
keyword research

Cons

everything works as it should. there are no features missing here. the management panel could be a bit more modern.

Likelihood to Recommend

Serpstat is perfect for backlink analysis.

Serpstat is perfect for performing a website audit.

Serpstat is great for analyzing keywords.

Michał Pliszka

Owner in Marketing at Haiku Studio (1-10 employees)

Vetted Review

1 year of experience

View profile

Great Value From Their SEO Tool

Rating: 9 out of 10

Incentivized

October 23, 2023

Use Cases and Deployment Scope

I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.

Pros

Find the right keywords
Help me see what competitors are using
Helps me produce better content

Cons

The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl.
If it were a little easier to use

Likelihood to Recommend

The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl. However, their support service is fabulous in responding and I was able to get help to use their program better. I had used SEMRush prior but it was getting very expensive so I made the switch several months ago.

Lisa Sicard

Content Manager / Consultant in Marketing at Inspire to Thrive (1-10 employees)

Vetted Review

1 year of experience

View profile

Advanced SEO platform

Rating: 10 out of 10

Incentivized

July 19, 2023

Use Cases and Deployment Scope

We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO

Pros

keyword research
rank tracking
site audit
backlink analysis

Cons

In some cases, GA and Serpstat metrics differ, but overall it provides excellent insights and analytics

Likelihood to Recommend

Serpstat helps us improve organic traffic. Every marketing team should use this tool.

Yevheniia Davydiuk

Chief Operating Office at fuelfinance (11-50 employees)

Vetted Review

1 year of experience

View profile

Best All-in-One SEO platform for Digital Specialists

Rating: 10 out of 10

Incentivized

July 18, 2023

Use Cases and Deployment Scope

Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.

Pros

keyword research
backlink analysis
site audit

Cons

It may be overwhelming when you first register because there are so many graphs and data.
Nevertheless, after a few uses, you will be pleasantly surprised at the amount of insight it provides.

Likelihood to Recommend

With Serpstat's keyword research tool, we can easily see how valuable a keyword is. As a result, our website pages perform better in search engines because of content that is more likely to rank high in search engines.

Valeriia Dziubenko

BDM in Sales at UniOne (51-200 employees)

Vetted Review

1 year of experience

View profile

Serpstat - Great SEO audit and reporting tool

Rating: 8 out of 10

Incentivized

July 7, 2022

Use Cases and Deployment Scope

I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.

Pros

Audit Reports are nice.
User interface is easy to navigate.
Domain analysis has been great for creating a baseline.

Cons

Some of the the audit points are too technical and require more explanation.
Would like additional report editing options.
More suggestions for SEO improvement.

Likelihood to Recommend

Serpstat has been really helpful for presenting reports to customers regarding their current SEO status and possible improvements. The report is structured in a way that makes sense to walk someone with zero prior SEO knowledge through each of the data points. Sometimes Serpstat output will be very different from other report results provided by other tools. In cases like this, it is difficult to share with a customer two different reports when the same results are wildly different.

Armand Panganiban

Managing Editor in Corporate at Mayumi Publishing (1-10 employees)

Vetted Review

5 years of experience

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my Serpstat review

Rating: 10 out of 10

Incentivized

June 16, 2022

Use Cases and Deployment Scope

I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.

Pros

on page seo audit
keyword research
competition analysis
links

Cons

maybe accuracy
better backlink quality
more ppc features

Likelihood to Recommend

Serpstat is perfect for any marketing agency or marketing specialist/director.

Newaz Chowdhury

Marketing Executive in Marketing at Powerphrase (1-10 employees)

Vetted Review

3 years of experience

View profile

Serpstat is a Solid SEO Toolkit for the Price

Rating: 8 out of 10

Incentivized

February 25, 2020

Use Cases and Deployment Scope

We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).

Pros

Solid keyword research functionality
Generous rank tracking limits

Cons

Kind of expensive, but more generous limits than other more costly tools
Not as many website/competitor backlinks shown as Ahrefs

Likelihood to Recommend

If you're interested in ranking better for more keywords and generating more traffic, Serpstat is a great tool--if you've got the budget for it. It's not expensive for a lot of small to mid-sized companies, but if you're running a really small business and trying to grow, the monthly cost could be a bit steep--but it's much better than not having any tools and going at optimization blindly. It's also more affordable than some of the bigger competitors and offers comparable functionality. The site audit feature can help you identify weak areas of your site from a technical standpoint (though there are more thorough site audit tools available). The backlink analysis can help you see how your competitors are ranking well.

Drew Harrison

Software Engineer at Kingmaker Software (1-10 employees)

Vetted Review

3 years of experience

View profile

Check The Stats With Serpstat

Rating: 8 out of 10

Incentivized

July 18, 2019

Use Cases and Deployment Scope

Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.

Pros

Website Audit Tool is extremely in depth for technical users
Easy one-click audit
Easy keyword research tool
Great for quick SEO reporting on Websites, pages, and keywords

Cons

PPC stats are always wrong - CPC's, keywords, competitors, etc.
More detailed estimated traffic for competitor research
Ad previews of ours or competitors are few and far between and usually pretty wrong

Likelihood to Recommend

Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.

Evan Laird

Senior Growth Marketing Manager in Marketing at Galactic Fed (1-10 employees)

Vetted Review

3 years of experience

View profile

A Terrific All-In-One SEO Tool That Won't Break The bank

Rating: 8 out of 10

Incentivized

March 28, 2019

Use Cases and Deployment Scope

Serpstat is our main SEO research tool when conducting keyword and backlink analysis for clients as well as competitors. It is one of our go-to tools for our marketing department. Serpstat has a well-designed dashboard that is easy to navigate and to keep track of the loads of data it outputs for each domain. We can quickly perform website audits using the auditing tool that typically would take several hours with the assortment of tools we used to use.

One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.

Pros

The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.

Cons

While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.

Likelihood to Recommend

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.

Gary Shouldis

Founder & CEO in Marketing at 3Bug Media (1-10 employees)

Vetted Review

2 years of experience

View profile

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Reviews and Ratings

A Terrific All-In-One SEO Tool That Won't Break The bank

Rating: 8 out of 10

Incentivized

March 28, 2019

Use Cases and Deployment Scope

Pros

The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.

Cons

While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.

Likelihood to Recommend

Gary Shouldis

Founder & CEO in Marketing at 3Bug Media (1-10 employees)

Vetted Review

2 years of experience

View profile