Semrush

Score8.7 out of 10

748 Reviews and Ratings

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Categories & Use Cases

Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.8
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2

Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.3
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8

Tara Saxon View profile

Founder in Professional Services at Tara Saxon - Certified Money Coach (1-10 employees employees)

Use Cases and Deployment Scope

Primarily for keyword analysis and selection. I do keyword research, assess the competitiveness of a particular keyword and then select those which I will pursue.

Pros

Keyword isnights
Competitor keyword analysis
Visual/graphic representations of keyword data
Easy to use interface

Cons

Pricing is my only stumbling block with this product...

Return on Investment

Great analysis
Too expensive to be sustainable

Usability

Other Software Used

TechSmith Capture, Camtasia, Canva

Verified User

Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic coming across sources (including from backlinks) and how to further improve them. The business problem it serves is it enables us to work our pages and content to be SEO-optimized.

Pros

Semrush Tracked Organic Keywords Weekly Overview - automated report is fantastic
Good brand value, recognition and thus many keywords we can bid on
It has acquired and is acquiring lot of media houses and thus provides SEO training and content also which is used as best practice

Cons

Pricing and licensing features
Better integration with existing sales and marketing tech stack
More AI embedded to tell us what is not working and what will work

Return on Investment

Better inbound strategy - Higher page rankings
More visibility on website traffic
Better ROI on inbound

Usability

Alternatives Considered

Ahrefs

Other Software Used

Gong, Canva, ChurnZero, Outreach

Verified User

Vice-President in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

Semrush helps us with keyword identification and competition analysis and also understanding the keyword ranking of our website. It helps us a lot in understanding the current situation and how we can modify it to rank better and also it gives us a backlink analysis also which helps us our backlinks gaps

Pros

Keyword analysis
Backlink analysis
Rank tracker

Cons

Keyword Tracking
Rank Tracker
Keyword identifier

Return on Investment

better return on investment
helps in tracking keywords better
best keyword identifier

Usability

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and RankPro

Other Software Used

Ahrefs, Screaming Frog SEO Spider, RankPro

Billy Heany View profile

Organic Search Manager in Marketing at Wavemaker (501-1000 employees employees)

Pros

Analytics
Quick auditing support.
Deep dives into client accounts.
Competitive insights across an industry.

Cons

Competitive insights are limited and often follow the wrong competitors.
Estimated traffic estimates are nearly always way over the top.
Many tabs can be confusing for newer users.

Most Important Features

Their keyword tracker.
Content analysis by % of traffic to page.
Auto auditing features.

Return on Investment

Improved efficiency.
Improved tracking.
Better understanding of competitive landscape.

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and DeepCrawl

Other Software Used

Ahrefs, Screaming Frog SEO Spider, DeepCrawl

Verified User

Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Market research and analysis from keyword research and AIO analysis to competitive positioning and share of voice. Having an industry tool that maintains a strong collection of data is important as well as the consistent product development as needs change along with industry shifts and the introduction of AI search.

Pros

Simple interface for finding and comparing data
Providing a large dataset for review that's current
Spanning SEO and PPC channels for market research

Cons

Providing different views for marketers based on verticals
Adding to the AI suggestions in a useful way
Clearly identifying tasks to improve results into an action list

Return on Investment

Enough data is available to consider entering into new markets
Page-level refinements are a little more difficult to find
Maintaining a sense of overall visibility is helpful
Recommendations for scaling efforts would be a great addition

Usability

Alternatives Considered

Ahrefs, Screaming Frog SEO Spider and Schema App

Other Software Used

Screaming Frog SEO Spider, Schema App, Google Search Console, Bing Webmaster Tools

Moz Pro

Ahrefs

Similarweb

Semrush

What is Semrush?

Categories & Use Cases

Key Features

Top Performing Features

Integration with web analytics tools

Keyword analysis

Competitive analysis

Areas for Improvement

Site recommendations

Task management

Page grader

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Pros

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Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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