We use Semrush to identify what keywords to rank on, what keywords are our competitors ranking on, what to do to improve our SEO and SEM practices, track website traffic coming across sources (including from backlinks) and how to further improve them. The business problem it serves is it enables us to work our pages and content to be SEO-optimized.
Good brand value, recognition and thus many keywords we can bid on
It has acquired and is acquiring lot of media houses and thus provides SEO training and content also which is used as best practice
Cons
Pricing and licensing features
Better integration with existing sales and marketing tech stack
More AI embedded to tell us what is not working and what will work
Likelihood to Recommend
Semrush is well suited for a mid-market organization or even a SMB with a good marketing budget and does not want to rely only on outbound but also on inbound to scale their website and content. It may be less suited for organizations that are startups, have limited budget or dont need to optimize their website yet for better reach.
VU
Verified User
Director in Marketing (Information Technology Services company, 501-1000 employees)
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
Pros
Keyword research
Backlink analytics
Easy data export
Rank tracking
Cons
Better usability when switching across modules
More transparent pricing
More filters in their backlink analytics module
Likelihood to Recommend
It's definitely well suited for anyone needing an all-in-one search marketing software, and it kind of became the industry standard for that purpose. However, I see most SEO pros choosing Ahrefs and more junior people or generalists choosing Semrush. Personally, I am comfortable with both software, have a preference for Ahrefs, but Semrush is for sure a good alternative.
VU
Verified User
Team Lead in Marketing (Information Technology & Services company, 11-50 employees)
Semrush provides a comprehensive suite for SEO and digital marketing analysis. I particularly appreciate its intent-based keyword research option, enabling users to align content strategy with specific user intents. With robust analytics and competitor insights, it's a powerful tool for enhancing online visibility. Its user-friendly interface makes it accessible for both beginners and seasoned marketers. Highly recommended for strategic digital campaigns.
Pros
Keywords Research
Backlinks Analysis
Pillar topic research
Cons
Local Grid
Accurate Position Tracking
Likelihood to Recommend
Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities. It proves valuable for optimizing content strategies based on user intent, enhancing overall SEO performance. However, it may be less appropriate for businesses with limited digital marketing budgets, as its premium features may not be cost-effective for smaller scale operations.
VU
Verified User
Account Manager in Research & Development (Information Technology & Services company, 51-200 employees)
Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the positions in the Google SERP considering the organic competitors. This is the basis of the reports sent to the clients of the SEO projects.
Pros
Make SEO reports quickly
Daily Google SERP SEO Alerts
Organic investigation of the competition
Cons
Reports of SERP's only of Local SEO
Checking local files for all countries
Improve reports On Page SEO Checker
Likelihood to Recommend
Adequate: SEO consulting, SEO and SERP reports, reports with main KPI's Appropriate: Support local SEO projects. Support in SEO copywriting (it has it's own tool, but isn't good).
We utilize Semrush for keyword research, competitive analysis, backlink audits, organic position tracking, and prospecting sites with digital PR potential. This implies that Semrush saves us time by providing us with all of the information we require for our daily tasks. It'd be as if we were working with our eyes closed if we didn't have it.
Pros
Keyword research
Backlink analytics
Technical site audit
Likelihood to Recommend
We utilize Semrush to do health checks on our own and on our clients' websites. This tells us how our sites rank for certain keywords and where we may make improvements to our site's SEO. It's also how we come up with keywords for sponsored advertising. These features alone are worth the price of the membership.
VU
Verified User
Manager in Marketing (Marketing & Advertising company, 11-50 employees)
I used Semrush for keyword tracking, keyword analysis, backlink monitoring, and trends for main months. I follow up my websites to understand each section of problems to solve and get better results. I can set audit for my website to learn it's health and after audit, it is quite easy to navigate between sections to solve your website problem.
Pros
Backlink Analysis
Keyword Overview
SEO Audit
Toxic Backlink
Competitor Analysis
Cons
Semrush Sensor
PPC Keyword Volume
Semrush Trends
Seo Writing Assistant
Likelihood to Recommend
SEO's and marketers can use Semrush for their marketing channel analysis and understanding website behaviour about current situation. You can understand all the things about your website to solve and make your marketing strategy in a different layer. It is easy to use dashboard and understand each section of the site.
We use Semrush to run audits on the health of our and our clients' websites. This shows us how our sites rank for specific keyphrases, and areas where we can improve on site SEO. We also use it to generate keywords for paid advertising. These features alone pay for the subscription.
Pros
Site audits and reporting.
Keyword generation for paid advertising.
SEO analysis of prospective clients' websites.
Cons
I haven't encountered any features that are hard to use or missing functionality.
Likelihood to Recommend
Semrush allows us to keep an eye on the general and specific health of our clients' websites. We use it before taking on a website rebuild to tell us what is and isn't working about the current site, and we use it during the rebuild to optimize our work. The site audit tools are priceless. We also use the keyword generation tools for developing paid advertising keywords and the backlink audit tool for staying on top of toxic links.
Semrush is an amazing company that provides the best SEO tool on the market. 100% worth the price. They also have a top-tier customer service team that always provides help whenever my company has a question. Reporting is seamless on this platform which saves us a lot of time when sending reports to clients.
Highly recommend. One of their team members, Valeriia Gerus, is one of the best employees ever!
Pros
SEO Tool
Customer Service
Reporting
Cons
Pricing
Likelihood to Recommend
Semrush is one of the easiest SEO tools to use on the market. Whenever my boss is out of the office he has me run some of the reporting for it. All it takes is some simple SOPs and I can easily navigate the platform. Very easy to use for non-SEO people.
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the technical issues on the site as well, which are crucial for google rankings. The competitor's analysis tool also helps identify the weak points and opportunities that we can use to optimize our pages and make SEO plans accordingly.
Pros
Keywords Research
Site audits
Competitors analysis
backlink audits
Cons
more filter options on keywords research
Likelihood to Recommend
Semrush is great for any SEO professional for managing the website's organic performance. The keywords research tool is one of the best tool I use personally and have found great success with. The position tracking tool also helps monitor my search performance and make necessary SEO changes if needed. I don't see any scenarios where I wouldn't use Semrush.
I use Semrush as a college student to practice discovering marketing insights and running SEO campaigns. I have never had an inside view of the software that helps companies run digital marketing strategies before, so having this opportunity with Semrush was amazing. One business problem that Semrush addresses is that many of the great features that they offer are only available through their Trends Subscription plan. I did find that this prevented me from exploring many of the tools and features that they have but at the same time I understand why I didn't have access to them because I did not pay any money for the subscription I currently have which is Pro.
Pros
Creates Simplified Reports
Easily Monitor and Manage Traffic Analytics
Allows you to Perform Advanced SEO Tasks with Ease
Cons
Semrush Only Provides Data for One Search Engine, Google
Some Competitive Analysis Features Cost an Additional $200 per Month Extra
Their Site is Hard to Use on a Mobile Device
Likelihood to Recommend
Semrush is well suited for marketers that work in services like SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management. As well as for college students in marketing who are learning the what it takes and what it means to be a marketing analysts.
