So close to perfect you can almost taste it.
Use Cases and Deployment Scope
We use Sawtooth Lighthouse Studio as our main data collection tool for surveys. We program and host the surveys using Sawtooth Lighthouse Studio We design them for mixed-mode data collection methods (phone and web). We also use the software to design and analyze discrete choice analysis such as MaxDiff and Conjoint.
Pros
- Powerful programming capabilities
- Advanced analysis
- Fantastic customer and technical support
- Good documentation
Cons
- They could focus on integrating API type functionality
- I would love if the data came out labeled
- I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
Likelihood to Recommend
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
