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Lighthouse Studio

Score9 out of 10

3 Reviews and Ratings

What is Lighthouse Studio?

Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.

Top Performing Features

  • Multiple question types

    Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

    Category average: 8.7

  • Survey logic flexibility

    Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

    Category average: 8

  • Access controls

    Administrators can limit users’ ability to access data and edit content.

    Category average: 8.9

Areas for Improvement

  • Response tracking

    Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

    Category average: 8.7

  • Standard reports

    Includes canned reports that allow users to generate and share accurate survey results.

    Category average: 8.2

  • Data export

    Data collected within the tool can be exported to another program for additional reporting/analysis.

    Category average: 8.9

So close to perfect you can almost taste it.

Use Cases and Deployment Scope

We use Sawtooth Lighthouse Studio as our main data collection tool for surveys. We program and host the surveys using Sawtooth Lighthouse Studio We design them for mixed-mode data collection methods (phone and web). We also use the software to design and analyze discrete choice analysis such as MaxDiff and Conjoint.

Pros

  • Powerful programming capabilities
  • Advanced analysis
  • Fantastic customer and technical support
  • Good documentation

Cons

  • They could focus on integrating API type functionality
  • I would love if the data came out labeled
  • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.

Return on Investment

  • Our business is survey data so we rely heavily on sawtooth
  • The advanced design and analytics are incredibly useful
  • Negative - I wish it would work natively with API calls

Alternatives Considered

QuestionPro and CMNTY Platform

Other Software Used

Displayr, ActiveCampaign

Usability