We use SAP Sales Cloud to manage our sales contact center team. It acts as a reputation assessment for the clients adding value to the users. The product helped us streamline our businesses process and improved overall productivity through a great reporting feature and customization. We use it company wide to facilitate sales.
Pros
It does very well with customization, providing flexibility
Reporting is top notch, and doesn't leave any stone unturned
It's great with organization, management and tracking sales
Cons
The UI can be improved and modernise
It needs to be streamlined and modernise in terms of functionality like Atto
Likelihood to Recommend
Definitely well suited for enterprises but not at all for startups.
VU
Verified User
Administrative Assistant in Marketing (Computer Software company, 11-50 employees)
I use SAP for the features of lead management, analytics, sales automation, and AI-powered recommendations. It helps my business by providing smooth and robust sales automation and process optimization. However, the sales forecasting and pipeline management features of SAP Sales Cloud are the most useful features to me. SAP Sales Cloud helps me to organize and optimize my whole sales system.
Pros
It is efficient in sales forecasting and pipeline management.
Its CRM is very comprehensive and easy to go.
It provides nice collaboration between sales teams and customer engagement.
Cons
I think user interface should be little clean.
There should be more third party email integration.
Mobile user experience of on-the-go sales representatives should be smoother.
Likelihood to Recommend
If any small or medium organization searches for an efficient CRM, I think SAP Sales Cloud is the ultimate solution. Even for smooth Sales Automation, Forecast Optimization, Sales Team Management, Lead management, and customer engagement, it is the perfect solution. But for a very tiny organization with very low turnover, SAP Sales Cloud may no be well suite,
We want to use an easy solution to integrate to our large catalog of products with a easy way to buy and deliver for our clients without worry about integration issues and other engineering things. We found SAP Sales Cloud integrate easy with our daily operations and integration takes to our development 6 months less that we planned at start. Definitely we found a correct solution but the price is very high compared with other solutions in the market and the features is not at all that SAP Sales Cloud talks. Currently we search third-party solutions for increase speed, reduce costs and increase value for our clients.
Pros
easy to integrate for developers with current solutions
learning curve medium, all employees understand but takes time and effort
complex to understand analytics but good approach with headdache issues
Cons
Business units complex, employees need much time for understand platform
Integration "as-is" is very easy, but on-premise tools required hard work for integrate
Price is very high, we think in favor of other platforms in the cloud
Likelihood to Recommend
SAP Sales Cloud is good to use for expert users but requires that IT department, OPS and Support understand the way in the SAP Sales Cloud manage data structure, technian information and cloud. You can use very easy if your department or company wants to acquire all the units of SAP, paying more that initially your company thinks and forcing to adopt other modules that you dont need wasting money and time.
VU
Verified User
C-Level Executive in Engineering (Telecommunications company, 201-500 employees)
We use SAP Sales Cloud to streamline and optimize sales processes. It helps with lead management, opportunity tracking, and collaboration among team members. The platform addresses inefficiencies in sales processes, provides real-time visibility, ensures accurate data and reporting, and fosters better collaboration. Integrated with ERP systems, its scope covers the entire sales lifecycle, from lead generation to deal closure.
Pros
Lead Scoring and Management
Opportunity Pipeline Visualization
Workflow Automation
Cons
User Interface Complexity
Customization Challenges
Integration Flexibility
Likelihood to Recommend
Well-Suited Scenarios:
Enterprise Sales Operations: Ideal for large enterprises with complex sales processes. B2B Sales Complexity: Effective for businesses dealing with intricate or customizable products. Data-Driven Decisions: Suited for organizations prioritizing data analytics and reporting.
Less Appropriate Scenarios:
Small Businesses: May be overly complex for businesses with simple sales processes. Quick Implementation Needs: Time-consuming for organizations requiring rapid deployment. Limited IT Resources: Challenging for businesses with constrained IT resources.
VU
Verified User
Executive in Sales (Computer Software company, 11-50 employees)
The main challenge was to accurately forecast the sales as there was no intelligence in pipeline management.
Even after heavily investing time on manual data entries, predicting the revenue was largely a guessing game.
I started using SAP sales cloud for better visibility of all leads and the actions taken by my team on the same to move it ahead. Also, built in tools helped me in forecast in a better way by looking through several stages of deals.
Pros
Guided selling helped ramping up execs faster.
Detailed analysis on pipeline helped with forecasting
Configurable analytics made it easy to quickly make sense of tons of data in the CRM
Cons
There is a significant learning curve for new users. Things could have been a little more intuitive.
Overview over sales campaigns is not holistic
Integration opportunities are limited with existing tools or takes a lot of time
Likelihood to Recommend
Sales cloud is specifically suited for large sales team where collaboration over account or deals is a challenge. So a leader who wants to quickly analyse what's working and what's not in a specific deal or wants to identify a pattern, sales cloud is amply suited to do the same. Team performance management and coaching becomes a lot less painful as all the insights and analytics are at one place.
VU
Verified User
Supervisor in Sales (Computer Software company, 201-500 employees)
The software was used to store our customers and potential customers information. We needed to work on retention programs, so a CRM was definitely the go for this and SAP gave us the best tools. We didn't get a huge amount of leads, so we needed something simple and budget friendly.
Pros
Connect with third party apps
Pipeline forecasting
Automation workflows
Cons
Triggers could be more specific
Could have an onboarding module
The UI could be better
Likelihood to Recommend
SAP Sales Cloud works well for small and medium sized businesses. It is ideal for businesses that don't receive a huge amount of deals daily. Not appropriate for users who have non experience with CRMs before since the functions aren't too intuitive. But overall great software.
VU
Verified User
Analyst in Marketing (Computer Software company, 11-50 employees)
SAP's sales cloud platform is incredibly beneficial for businesses due to its use of a pipeline analogy to manage tasks, detect and address potential process issues, and automate various tasks. This automation includes intelligent sales prioritization, guided selling, improved sales forecasting, and more. As a result, your company gains access to a wealth of historical data and predictive tools, enhancing the overall sales performance.
Pros
Administration of Prospects, Quotations, and Leads.
view all client data within the ERP system.
Cons
Configurable Approval Workflow with management Control.
Likelihood to Recommend
The product is suitable for companies with a minimum of 15 salespeople or more. It may not be the best fit for customers seeking basic CRM tools and account management only. SAP Sales Cloud is particularly effective in handling intricate sales processes by integrating marketing tools and comprehensive business operations into a unified platform, centralizing all client data and interactions.
VU
Verified User
Analyst in Quality Assurance (Computer Software company, 51-200 employees)
1. Lead Management: Helped us get a comprehensive view of all leads with respect to their stages, campaigns, follow-ups log, engagement log, etc. 2. Opportunity Management: Helped manage all sales opportunities and active pipeline deals. Maintained records for opportunity source, stakeholders involvement, contracts and pricing doc etc 3. Out-of-the-box Reporting: Provides an intuitive dashboard for managing deals and looking at your pipeline - Open ARR, Closed ARR, Pipeline ARR, Lost Deals, Future Deals, YoY Numbers, SDRs/BDRs PVA etc
Pros
Reporting and dashboarding
CRM Functionalities
Sales Forecasting
Workflow Automation
Cons
UI can be made a little more user friendly
Implementation can be made easier. Took us a lot of time and IT team involvement
Likelihood to Recommend
Well Suited 1. I am particularly impressed by the dashboarding functionality. Provided us a comprehensive 360 view of all our leads and opportunities. It kept the SDR and sales team honest with respect to their PVA 2. The workflow helped us with automation. Automatically updating fields such as deal close date, account type as soon as the opportunity stage moved to Closed Won
Less Appropriate Sending notification or email alerts based on triggers can be worked upon. Difficult to set them up with limited functionalities
VU
Verified User
Manager in Marketing (Computer Software company, 5001-10,000 employees)
We adopted SAP throughout the organization to address various issues, such as centralizing business process flow into one system. SAP handles sales opportunities, invoices, and documentation for our clients. We can manage sales activities such as shortening the sales cycle and increasing revenue with the help of it. Also, it helps us to plan for customer management, engagement, and marketing. It has been used to increase sales in various regions and improve service scenarios and customer communication.
Pros
Our customers benefit from SAP CRM's 360-degree views and case management capabilities.
As a middleware business tool, case reporting is excellent, and it works well with WM systems to communicate with various departments.
It is an excellent tool for tracking customer relationships across multiple channels, and it's easy to use.
Cons
The learning curve to learn how to use it and run different transactions can be steep.
The interface isn't the most modern or attractive, and it's a heavy tool.
The commands are not always clear or intuitive, and automatic updates to the knowledge base are unavailable.
Likelihood to Recommend
SAP CRM is suitable for its wide range of features and strong integration with SAP and non-SAP products. You'll have to decide whether or not you want to integrate the system with other SAP components before making any decisions. Salesforce, SugarCRM, etc., are all excellent options for standalone CRMs. At the same time, SAP CRM should be your first choice if you want end-to-end business processes across systems.
SAP CRM has been used across most of the organisation departments - from the sales and technical teams through finance and administration team to the management and maintenance team. We used it for the housekeeping of the client contacts, marking which products were pitched / sold to the client and with what result.
Pros
Many features available
Multiple options to customize the product for organisation needs
Cons
The interface itself is not the most modern and pretty
It feels like it is a very heavy tool
Likelihood to Recommend
SAP CRM is well suited for organizations that have multiple clients and needs a platform to keep the records about the client including contact details, communication steps and notes, possible proposals, people involved in the project from the organization end, and ownership of the account. It would be less appropriate if the company needs a simple and easy to use tool.
VU
Verified User
Team Lead in Information Technology (Internet company, 1001-5000 employees)
