What is Salesforce Marketing Cloud Social Studio (discontinued)?
Social Studio (formerly Radian6 and Buddy Media) enabled users to listen, engage, and publish within a social media marketing and management suite. Social Studio was the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio was retired in November of 2024.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Salesforce Marketing Cloud Social Studio (discontinued)?
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.
What are Salesforce Marketing Cloud Social Studio (discontinued)'s top competitors?
Verint Channel Automation, Brandwatch, and Bottlenose are common alternatives for Salesforce Marketing Cloud Social Studio (discontinued).
What is Salesforce Marketing Cloud Social Studio (discontinued)'s best feature?
Reviewers rate Broad channel coverage, Bulk actions, and LinkedIn highest, with a score of 10.