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Salesforce Data Cloud

Score8.1 out of 10

31 Reviews and Ratings

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What is Salesforce Data Cloud?

Salesforce Data Cloud (formerly Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Salesforce Data Cloud has to offer, as determined by TrustRadius' reviewers.
Based on 31 ratings of Salesforce Data Cloud's features
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Top Performing Features

  • Metadata management

    Automated discovery of metadata with ability to synchronize and share metadata with other tools like Master Data Management

    Category average: 7.9

  • Data model creation

    Ability to create and maintain data models using a graphical tool to define relationships between data

    Category average: 8.4

  • Testing and debugging

    Tool to debug and tune for optimal performance

    Category average: 7

Areas for Improvement

  • Complex transformations

    Complex data transformations are data normalization, advanced data parsing, etc.

    Category average: 7.2

  • Integration with MDM tools

    Integration with master data management tools to ensure data consistency across the organization

    Category average: 7.8

  • Connecto to Big Data and NoSQL

    Ability to connect to non-traditional data sources like Hadoop and other big data technologies, and NoSQL databases

    Category average: 7.8

Reviews

What users are saying about Salesforce Data Cloud.
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Unify your data in one place

Incentivized
Verified User
Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

we use Salesforce Data Cloud in a marketing way it helps us ingest data from different sources and turn it into different segments, which is a lot cleaner and ensure data cleanliness? It is a key part of marketing operations process for us and we have been using it for about five years and have been continuing with the same used case

Pros

  • Ingest data from various sources
  • Reporting an Analysis

Cons

  • Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
  • Can be expensive, but so are other providers

Return on Investment

  • it has allowed us to ensure data is all clean and marketable so we don’t waste any random spaces

Usability

Alternatives Considered

Iterable

Easy to use and keep track of customer data!

Incentivized
Verified User
Professional in Sales (5001-10,000 employees employees)

Use Cases and Deployment Scope

I use Salesforce Data Cloud to keep track of customer information and everyone on my team uses it as well. As realtors, it makes it easy to have all of the customer's data in one location. For example, a customer could buy a house and then years down the line want to sell and buy a new house so it is nice to be able to look up the information in one place. It is also good for keeping track of our sales through the years because you can report and see how much you made each year, how many customers you have, etc.

Pros

  • Easy to integrate with other software's. For example, I can gather customer data on another website or excel and import it easy onto Salesforce
  • Easy to use and learn
  • Easy to compare customer data and sales so easy to do reporting and updates instantly

Cons

  • Very expensive
  • Does not integrate with HubSpot (another CRM). We have tried many times and it does not seem to connect
  • Sometimes the website will load very slow where other websites are much quicker

Return on Investment

  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place

Usability

Alternatives Considered

HubSpot CRM

Other Software Used

Salesforce CMS, Salesforce Marketing Cloud, Salesforce Sales Cloud, HubSpot CRM, HubSpot Marketing Hub, Adobe Real-Time Customer Data Platform

Professional insights on Salesforce Genie - a realistic approach

Alfiya MukadamView profile
Software Engineer in Information Technology at Builder.ai, Digicert (1001-5000 employees employees)

Use Cases and Deployment Scope

Following customer trends is very important in our organization as it is a security and networking company. Salesforce Genie helps in achieving real time customer data, which is very useful. Also, the reporting and analytics helps in attracting more customers thus increased sales and reach.

Pros

  • Analysing customer trends
  • Detailing information to gain market
  • Reporting and analytics
  • Improved security
  • Providing data analytical tools and less scope of error

Cons

  • Better UI for naive users
  • More comprehensive reports for end users
  • Maintenance is high for now

Return on Investment

  • Faster analytics gains market
  • Reporting can be more comprehensive
  • Impressive security
  • Maintenance is slower
  • Not suitable for startups

Usability

Alternatives Considered

Microsoft Power BI

Other Software Used

ServiceNow Enterprise Asset Management, BrowserStack, TestRail, Apache Kafka, PTC Windchill, Salesforce Marketing Cloud, Amazon Linux, AWS CloudHSM