What is Right On Interactive?

ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage prospects and customers in an effort to build engaged relationships and convert more customers at a higher annual contract value, thus ultimately growing revenue and client satisfaction.

Categories & Use Cases

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Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.6
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4

Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.3
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5

Chris Theisen View profile

Director of Digital Communication in Marketing at FlexPAC (51-200 employees employees)

Pros

It is able to pull in as many data sources as you would like.
It is easy to connect data across multiple sources to create segments.
Forces you to think about your customer lifecycle to get the most out of the software.

Cons

The interface is improving in recent months but it still has a way to go to catch up to competitors.
The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
Could use more integrations with marketing softwares.

Return on Investment

It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
The time it took the marketing team to create the campaigns could've been faster.