Primer (SayPrimer)

Primer aims to maximize revenue for B2B companies by enabling them to reach their highest-value prospects across all channels, including outbound, paid social, and direct mail. Primer cleanses and combines B2B data from 12 high quality B2B data sources (such as Apollo, ZoomInfo, and People Data Labs), making it instantly available to revenue teams.

With Primer’s audience builder, marketers can build hyper-targeted qualified audiences and reach them simultaneously across ad platforms and CRMs. Primer helps companies increase revenue and unify sales and marketing efforts through TAM definition, ICP analysis, audience targeting, lead enrichment and qualification, and creative experimentation. The vendor states Primer’s customers have seen higher match rates on Facebook, an increase in ad efficiency, and improvement in lead generation.