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Postwire

Score9.6 out of 10

4 Reviews and Ratings

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What is Postwire?

Postwire is a SaaS product that enables marketers to capture and organize content that salespeople and account managers can use to create a personalized resource page. Postwire merged with the Social Communications Company in 2015.

Categories & Use Cases

Reviews

What users are saying about Postwire.
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Much Better than Email Attachments

Incentivized
Keith HaigView profile
Sales Executive in Sales at Cloud Elements (201-500 employees employees)

Pros

  • Content Sharing - Easy way to share content.
  • Content Engagement Tracking - Easy way to track prospects engagement with the content
  • Ease of Use - Ability to set up a site in minutes.

Cons

  • Lacking in Ability to customize look and feel of Postwire sites.
  • Cost a bit on the high side for capabilities.

Return on Investment

  • I didn't have a big ROI personally because my prospects didn't really engage with the content on the site more than one time. It wasn't something they continually visited. Think this is more based on my use case versus the tool actually lacking something.

Postwire makes follow up with customers/prospects easy!

Incentivized
Verified User
Employee in Sales (1001-5000 employees employees)

Pros

  • Uploading documents is very important and I haven't hit a max of megabites being uploaded.
  • User access to post-wire. You're able allow all parties to see it, you're able to make it private and there are some advanced settings where you can lock it or prevent people from downloading certain documents.
  • User Interface - it's simple and easy to use. Sometimes, with other solutions, when there are too many options, you get a little overwhelmed.

Cons

  • Load time when you first login. Sometimes it can take up to 5 seconds to load depending on how many different post wires you're making.
  • Different looking 'styles'. The customer sees their postwire a very specific way... If you could add themes or different styles, that'd be great.
  • customer URLs for when you send postwire. I'd love to include the customers name in the url.

Return on Investment

  • Currently, no immediate dollar ROI but I'm only a few weeks in.
  • Time ROI has been huge. I can store all of my documents within on place for customers and prospects.

Alternatives Considered

ClearSlide

Other Software Used

DiscoverOrg

My GoTo Sales Tool

Darren JaffreyView profile
General Manager, EMEA & APAC in Sales at HireVue (201-500 employees employees)

Pros

  • Personalisation of your sales message
  • Content delivery
  • Ease of use

Cons

  • It would be nice to know who has clicked on what content with what frequency and also who has downloaded versus just viewed.

Return on Investment

  • Sales conversion rates
  • Sales image
  • Sales efficiency

Postwire Review

Verified User
Employee in Sales (1001-5000 employees employees)

Pros

  • The ability to choose as many documents or links as necessary for each Postwire page is great.
  • It is very useful to be able to change the order in which each piece of information is displayed on the page.
  • The mobile app is very straight-forward, making it much easier to create a page from your mobile device than many other apps I've seen.
  • It is wonderful being able to see how many people, and who specifically, has viewed your page.

Cons

  • Enough people don't know about Postwire, and I think that because of that, prospective clients often disregard these links as spam.

Return on Investment

  • Unfortunately, we saw little to no ROI. When we would follow up with prospective clients that we sent pages to, many of them admitted to not viewing the page as they had never heard of Postwire.