Postwire makes follow up with customers/prospects easy!
Use Cases and Deployment Scope
Currently a few individuals on my team are using postwire to present customer and prospects with ever-evolving 'micro-sites'. It's such a powerful tool because you can add anything to postwire and then give you customers/prospects access to it. Instead of sending an email with multiple attachments, you can upload everything to postwire and then send them there. Also, you receive email notifications when someone visits your page. This is a great way to track engagement and understand what resonated with your customers/prospects.
We currently do not use it organization wide, but I could see this being implemented company wide once we have a few more 'wins'.
Whenever I send an email to my prospects, I always remind them that I've created them a 'microsite' so they're able to see all of the data sheets and videos I'm willing to share.
Pros
- Uploading documents is very important and I haven't hit a max of megabites being uploaded.
- User access to post-wire. You're able allow all parties to see it, you're able to make it private and there are some advanced settings where you can lock it or prevent people from downloading certain documents.
- User Interface - it's simple and easy to use. Sometimes, with other solutions, when there are too many options, you get a little overwhelmed.
Cons
- Load time when you first login. Sometimes it can take up to 5 seconds to load depending on how many different post wires you're making.
- Different looking 'styles'. The customer sees their postwire a very specific way... If you could add themes or different styles, that'd be great.
- customer URLs for when you send postwire. I'd love to include the customers name in the url.
Likelihood to Recommend
Postwire is best used in any type of situation where you're trying to deliver data sheets, content or videos to customer or clients in one please. Instead of sending multiple emails with a lot of stuff attached, this is a great place to store it. It looks professional and often times, the client appreciates not having to look through all of their emails.
