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PathFactory

Score7.8 out of 10

235 Reviews and Ratings

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What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Categories & Use Cases

Media

Netflix-like home screen for B2B buyers with personalized resource centers.
Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.
Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.
Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.
Guide - Gives buyers spot-on content recommendations, anywhere on a website.
Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.
Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

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Key Features

Learn about the best (and worst!) features PathFactory has to offer, as determined by TrustRadius' reviewers.
Based on 235 ratings of PathFactory's features
View all features

Top Performing Features

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 8

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 9.2

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 8.5

Areas for Improvement

  • Campaign optimization dashboard

    Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

    Category average: 8.9

  • Embedded CTAs

    Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

    Category average: 9

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 8.9

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