PathFactory

Host all content. Place like-themed content in playlists that encourage visitors to binge additional content after reading the initial target content. Tracks content visitors and provides valuable intent data to aid in pipeline development and sales efforts.

• Insight into what content performs best.
• Analysis of paid content vs no-cost content effectiveness.
• Associate content consumption with opportunity conversions.

Adobe Marketo Engage

We use PathFactory for most of our core content experiences. We use it to create tracks of multiple pieces of content for newsletters, email campaigns, etc. We also use it to build landing pages/microsites for ABM campaigns. The main use case is providing prospects/customers with multiple pieces of content in one place, rather than a single asset. Each track encourages people to "binge" on multiple pieces.

• Increase in multiple-asset views
• Time-savings for our content team and MOps (since the content team can self-serve)

Uberflip and Unbounce

We use PathFactory to create bingeable digital experiences for our customers and viewers. By using PathFactory, we have access to analytics on viewership and customer engagement, and it also makes the editing process more straightforward and easier. We also create gated microsites for our top customers through which we communicate with them and share tailored content. This is part of the company's ABM approach.

• More content visits on our webpages thanks to PathFactory
• Direct business thanks to the microsite
• Satisfied sales team with the microsites that they are happy to promote

We use PathFactory in our ABM strategy as well as our email nurturing and blog. It is a great tool to encourage prospects to engage with multiple thought leadership assets at once and to guide them to the next asset that they might find interesting. We also are able to use their Templated Experiences to create microsites with related content for specific outreach.

• PathFactory has become critical for our ABM campaign execution - which has a big impact on driving pipeline.
• Lead nurturing activities are enhanced by PathFactory which also leads to faster movement through the lead funnel and higher contribution to pipeline.
• PathFactory has also been helpful in brand awareness campaigns.

Uberflip

Piper the AI SDR by Qualified

We use PathFactory mainly through Content tracks and microsites(microsite & Template Experience) to create personalized, self-directed content experiences that drive deeper engagement. Content tracks allow us to bundle related assets so prospects can binge relevant resources in a single session, while microsites support our ABM strategy by offering tailored destinations for priority accounts. This helps solve challenged like fragmented content journeys, low visibility into buyer engagement, and scaling personalization without heavy web development. By leveraging PathFactory's engagement analytics, we can better qualify leads, enable sales with meaningful insights, and ultimately accelerate deal velocity.

• Increased content engagement through binge consumption and personalized journeys
• Improved lead qualification
• Strong CSM partnership
• Reporting is rich but sometimes needs manual work
• Limited design flexibility

Adobe Marketo Engage, Salesloft