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Oracle Social Cloud (legacy)

Score7.6 out of 10

60 Reviews and Ratings

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What is Oracle Social Cloud (legacy)?

Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.

Categories & Use Cases

Reviews

What users are saying about Oracle Social Cloud (legacy).
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Oracle SRM - The Right Way to Manage Your Social Media Channels

Incentivized
Brian Cowan-MooreView profile
Digital Marketing Manager in Marketing at T H March (51-200 employees employees)

Pros

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.

Cons

  • The approval process could be made easier. It would be great to approve all content for all channels, rather than have to visit each individual post to approve.
  • Ability when scheduling a multi channel post to set it to different dates and times for each post.
  • It would be good to duplicate posts and schedule them for another date and time from the one thread.

Other Software Used

Oracle Eloqua

Return on Investment

  • We have grown to over 5,500 followers over our social networks, which has helped increased our brand recognition. It is still early days for us to prove our ROI.

Oracle SRM - Total Social Marketing Dominance

Incentivized
Mike BernardView profile
Vice President of Marketing and Sales Operations in Marketing at Relationship One (51-200 employees employees)

Pros

  • Scheduling posts across multiple social platforms
  • Listening and monitoring what's going on in the social world
  • Reporting on social campaigns

Cons

  • Would like faster response with the listening component. It's tough to do real time responses when there are lags
  • The ability to build out landing pages for social campaigns could use improvment

Alternatives Considered

Oracle Eloqua and Oracle Responsys

Other Software Used

Salesforce.com, Oracle Eloqua, Atlassian Confluence

Usability

Oracle SRM at Lenovo

Incentivized
Alena Van DalenView profile
Social Media and Community Manager, NA Commercial Marketing in Marketing at Lenovo (10,001+ employees employees)

Pros

  • SRM allowed us to tag all social content to Eloqua campaigns and track known-user interaction on the posts.
  • The SRM publishing feature allowed us to publish content seamlessly to multiple networks.
  • The media mixer solution was a quick, easy, and polished solution for event social displays.

Cons

  • Understanding the relationship between SRM and Eloqua can be very complicated. Unfortunately the SRM team did not have an Eloqua expert who could clarify answers to very important questions that we had regarding the technicalities of the software.
  • The user interface for the engagement and listening module within SRM is not as user-friendly as that of competing products.

Alternatives Considered

Oktopost, Sprinklr and Socedo

Other Software Used

Sprinklr

Return on Investment

  • SRM has catalyzed our methods for tracking social media activity and user involvement with our content.

Short experience with Oracle SRM

Incentivized
Andrea Noémi KilinView profile
Social Media Specialist in Marketing at GE Healthcare (10,001+ employees employees)

Pros

  • User friendly - first time I started using it, I didn't need a lengthy onboarding process.
  • Intuitive - the more times I used it, the more I became convinced that it is a great match for what my tasks were.
  • Secure - whenever I opened the link to the SRM, it always prompted me for a password login, which made me trust the system.

Cons

  • The menu bar was at times confusing.
  • Preview of social media posts could be a bit more interactive.
  • Design of the platform was very simplistic.

Alternatives Considered

Sprinklr, Hootsuite Enterprise and Oktopost

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