Oracle Social Cloud (legacy) Reviews & Insights

I typically use this tool as a social listening tool to understand customer sentiment towards the brand. I also use it as a source of identifying potential complaints and managing them through this platform. The social media team also uses it. There are maybe 4-5 people that use it all in California.

It's a great tool if you want to easily look at what your customers are saying about your product. It's a pretty self-intuitive program that lets you analyze what customers are saying and manage the relationship with them across social media platforms.

Oracle SRM is being used by our Social Media Marketing team. They are using it to fine-tune how our brand is being publicized, and personalizing content based on target audiences. Although the marketing team is making full-use of Oracle SRM, there are many employees across our organization that also spend the time to interact with users on our social media outlets. This allows us to not only tweak our SRM to our social media analytics, but also from the feedback of our colleagues.

Oracle SRM is much more expensive than most of its competitors, making it only a possibility for Enterprise-level organizations. That said, Oracle SRM offers the most features compared to all other SRM products based on my own experience. For medium-sized companies and lower, I would probably go for a cheaper SRM like Hootsuite.

We are an implementation firm who has been trained to implement SRM. Primarily our customers use it to monitor and manage social channels, integrate to Service Cloud or Marketing Cloud as well.

Very well suited for any company looking to take their social interaction either from a lead gen or service and support and marketing perspective to the next level. This is a scalable enterprise solution.

Oracle SRM was used by one business unit in our company. The team managing it was centralized in the US, but had some users in UK, EU and APAC as well. However it was always for a global customer base.

It works best if users or collaborators of the platform and social media efforts had a strong relationship. If it's a tool that's not adopted by all stakeholders, it defeats the purpose of it simplifying tasks.

We are currently using Oracle SRM within the marketing department to orchestrate all our social media campaigns. We use it to schedule and publish social content, listen and monitor key terms and what's going on with our clients, and we use it for reporting to see which campaigns are driving the most engagement.

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.

We began using at our division only. It has just this year been rolled out company-wide. Our corporate team and two other divisions are fully implemented. It is being used in Europe and North America. It allows us to monitor and manage our multiple social media sites as well as allows us to listen for mentions of our company, products and competitors out in the social sphere.

Oracle Social Relationship Management is a great way to publish to a schedule, can easily reschedule items by dragging them to a different day, good 'listening' ability. It's very expensive, so probably only suited for larger companies with multiple channels to monitor.

We use it to: Manage our global social media content strategy, review and monitor sentiment for the CIMA brand. Encourage greater engagement with our members and students. Promote our products and services and encourage students to take their exams more frequently.

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The marketing department uses Oracle Social Relationship Management (SRM) to plan posts across various social media channels. We currently use it in North America, the UK, Benelux, Germany and France. Next to that we also use Oracle SRM to connect responses, questions, etc., to our CRM tool, which in turn gives our service department easier means to respond to end consumers.

When you're working with numerous social media pages/accounts this helps you keep an overview and lower your workload, since you can plan a post for multiple channels and then adapt that to fit each channel. What it does less well is creating engagement. It sometimes doesn't make use of the best practices for certain posts.

We use Oracle Social Relationship Management (SRM) in our company to schedule social media content. It allows for scheduling content in advance and has an approval process should you need to use this.

It's well suited if you are in a situation where you need control of the content that is published out to your channels. It provides complete trackability for every action taken by each member of staff when working with the system so you can always know who was overall responsible for any decision that was made. It's less suited to small businesses that have limited social media presence. It is very slow on being kept up to date with the native platform and the lack of ability to schedule the same post multiple times is frustrating.

SRM is used to publish and moderate social content, publish and moderate social/marketing contests, assign and monitor social media customer service incidents and monitor/report social media analytics for our Facebook, Google+ and Twitter accounts across several brands. Overall SRM management is primarily a marketing function, however, there are a few customer service agents who have access to the Engage module for managing social media customer service incidents.