#1 most frequent
United States of America
58.4%2,539 installations of 4,349
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Categories & Use Cases
Media
1 / 10
Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.9
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8
Areas for Improvement
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Custom reports
Users can create custom reports.
Category average: 7.1
Who Buys & Uses Oracle Marketing
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.0%260 installations of 4,349
#3 most frequent
Canada
3.8%165 installations of 4,349
With Responsys I can collect data, create complex campaigns and optimize our development by adding contacts automatically.
Use Cases and Deployment Scope
Oracle Responsys allows us to solve different data collection problems, we can create personalized campaigns without much effort. In addition, Responsys gives us the possibility of creating large complex automations. We have configured our CRM to automatically add all the contacts. It is currently being used in different departments and I really like the tools it has with Eloqua.
Pros
- We managed to efficiently automate campaigns with Responsys and its complex automations.
- The configuration with our CRM is optimal.
- We can solve our data collection problems.
- It has very useful tools with Eloqua.
Cons
- The interface leaves a lot to be desired and can be very complex.
- Push messaging generates very annoying errors.
- It generally has long charging times.
Usability
I like to use Oracle Eloqua in my work and I use it with enthusiasm.
Use Cases and Deployment Scope
We have solved inefficient campaign and program issues thanks to Oracle Eloqua. In addition, we have supported marketing activities and improved communication with our clients. We managed to connect Oracle Eloqua with Salesforce as CRM and we have become much more efficient. We are still working to improve our entire work environment, but we are on the right track.
Pros
- You can connect to Oracle Eloqua with Salesforce as CRM.
- I can support marketing activities.
- Improve communication with all customers.
Cons
- Toolbox functionality needs improvement.
- Documentation is poor and detailed information is lacking.
Return on Investment
- Very positive considering the results obtained with the integration with Salesforce as CRM.
- Considering that marketing activities are positive I think ROI is positive.
When I talk about Oracle I can't hide my smile ...
Use Cases and Deployment Scope
We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.
Pros
- Many functions in a single product help us to have a wide production and know what is the best marketing strategy.
- Robust and precise automation with emails.
- Reliable and robust management of social networks.
- Personalization allows changes to marketing campaigns independently.
Cons
- The wide variety of functions are a great advantage, but they can also cause a headache because it is very complex to execute them all.
- My experience with Oracle is extensive and I have always achieved all my goals with their products and my opinion is very positive thanks to the fact that I consider there are no serious flaws.
- I have not experienced any difficulties running the campaigns with Oracle and I think there are no negatives.
Return on Investment
- All campaigns are individually evaluated by us using Oracle reports to keep track of project profit and loss.
- All campaigns have reportedly achieved amazing results and met all of our expectations, even exceeding them and surprising us.
- I can confidently say that ROI with Oracle is always high and profits are constantly increasing.
Best marketing automation platform
Use Cases and Deployment Scope
I am using Oracle Eloqua as the marketing automation tool. It helps us automate our customer journeys, nurture them, assign lead scores and send the qualified leads to the sales team. We run all our product promotions, event promotions etc through Eloqua itself and it has been serving the purpose pretty good for us.
Pros
- Lead Nurturing
- Automation through Program Canvas
- Lead Scoring
- Integration with native apps
- Custom Data Object Management
Cons
- Real time based email triggers
- Customer Support is very bad
- Initial setup is quite complex
Return on Investment
- It has increased our lead conversion rate by 10%
Alternatives Considered
Iterable
Other Software Used
Iterable
A much-recommended tool for marketers.
Use Cases and Deployment Scope
Eloqua is being used in our company's sales and marketing
department as a partner helping in performing almost everything. It is helping
us out in processing and launching our campaigns and we can execute our
marketing-related plans .with it, we can set up something that is even complex
and its integration API abilities are undoubtedly amazing.
Pros
- With its online behavior track feature, we can keep an eye on our customer’s behavior on our website.
- Automated email responses make things less time-consuming and with automated responses, we don’t have to spend time responding to everyone.
- Good in delivering outbound emails.
Cons
- Expensive price range.
- Reports are basic with precise information and very few details.
- Everything else is going great so no other flaw to mention.
Return on Investment
- Things have become less time taking and more efficient with their automation.
- Campaigns are running successfully.
- Marketing tool with all the tools we were in dire need of so it is totally a win-win situation for us.
- The high price is something, that has a negative impact on our business.
Other Software Used
Apptus eSales, Avast Email Security, Detectify
