Optimizely Configured Commerce

Score7 out of 10

26 Reviews and Ratings

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.

Categories & Use Cases

Media

Screenshot of Catalog and Content Management for simplified purchasing.

Screenshot of Customer-specific pricing for seamless re-ordering.

Screenshot of Personalized promotions and recommendations for customer engagement.

Screenshot of Robust targeting and segmentation to drive continuous purchasing.

Screenshot of Payment gateways for seamless customer checkout.

Screenshot of Embedded Product Information Management for organizing and harmonizing product data.

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Screenshot of Catalog and Content Management for simplified purchasing.

eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
Category average: 8.2
Shipping
Includes tools or integrations for order fulfillment of physical products.
Category average: 7.7
Checkout user experience
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Category average: 7.9

Promotions & discounts
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
Category average: 7.7
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.6
Visual customization
Users can customize the look & feel of the storefront; storefront is visually attractive.
Category average: 7.8

Darko Milivojevic View profile

Director E-Commerce at Gerrie Electric (201-500 employees employees)

Use Cases and Deployment Scope

The New CMS ties into a suite of tools that we use. PIM, Analytics, and Product Recommendations. It is an easy and fast way to edit and publish our content while using the PIM to push products to the site. The ability to also tie in an off-the-shelf app integrated into the CMS for easy editing is a bonus. We now have multiple users in the company able to log in, edit, publish and market easily.

Pros

Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
Manage users - in the back end editing and managing users is very easy
Data - the whole system allows us to track users and collect data fairly easily

Cons

Uploading customer data in bulk needs to be improved to make it easier to accept multiple addresses. Currently, its too time consuming
Setting up of additional services should be done by Optimizely without the need for customer engagement (unless needed)
When rolling out new features or functions follow-up meetings should be set up with Customer Service and client to see how this will affect the system if at all, and what are the options.

Return on Investment

Increased upsell
Made the site easier to navigate
Saved time for users

Usability

Alternatives Considered

Adobe Commerce (Magento Commerce), Shopify and WooCommerce

Other Software Used

Microsoft Dynamics 365, Google Analytics

James Cass View profile

Director of Information Technology in Information Technology at Morrisette (201-500 employees employees)

Use Cases and Deployment Scope

We currently use Optimizely as our B2B product ordering website for our customers. We deployed it to help ease the ordering and reordering process for our customers. Our old site used legacy technology, was very slow, and didn't support faceted search, rich descriptions, or product documentation, and couldn't really be modified to support new features. We wanted a hosted platform, that met these challenges and was a system that we could grow into.

Pros

Very flexible with integration and workflow capabilities with other systems (ERP, CRM, PIM, etc)
Very rich product detail pages and attributes
Flexible role-based access for many different login types.

Cons

Difficult to access internal database
Not easy to maintain without development resources
TCO is quite high compared to competitors

Return on Investment

Increased average order value
Increased amount of customers ordering online-only
Automated imports of products, customers, and suppliers from ERP

Usability

JEFF GIBBS

eCommerce Manager in Information Technology at IBT Industrial Solutions (201-500 employees employees)

Use Cases and Deployment Scope

I am the E-commerce manager for an industrial distribution company. I am responsible for being the SME on the Optimizely B2B Commerce Cloud admin console and website platform. The product allows us to offer 24/7 access to our catalog for thousands of our customers who used to not have any digital access to our catalog. Optimizely B2B Commerce Cloud has saved both our customer's time and effort as well as our branch employees who no longer have to answer the phones or emails [requesting the catalog].

Pros

Ease of account creation for our customers
good integration with our ERP
robust marketing tools

Cons

Need the ability to look at more of our user data
Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
Classic CMS is very limited in ways end users like myself can edit widget content

Return on Investment

Higher AOV - online customers are buying more than they did before
amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
But we are spending a LOT of money on custom development to get exactly what we need / want

Usability

Other Software Used

Google Analytics, Adobe PhotoShop

Adam Wuesthoff

Ecommerce Analyst in Marketing at Dot Foods (5001-10,000 employees employees)

Use Cases and Deployment Scope

We are using it to support our eCommerce platform that our customers use to find and purchase products.

Pros

Search
Product recommendation
Order management

Cons

Analytics reporting
Connecting data to outside platforms
Exporting data

Return on Investment

Better experience for users through improved product content and modern designs
Helps users find products faster
AI-driven recommendations and search based on user behavior

Usability

Marcus Holzer View profile

IT Director in Information Technology at AMTEX (51-200 employees employees)

Use Cases and Deployment Scope

After replacing the "home-grown" website, it is used across the entire organization. The problem it addresses is compliance with PCI. The old system did not know how to authorize credit cards in CenPOS or make API calls to Avatax. These were major issues that needed addressing. We now have accurate sales tax and credit card authorizations.

Pros

It is a current-looking site.
The integration with SX.e is pretty tight.
It calculates shipping charges.

Cons

It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
The pricing API is not working.
Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.

Return on Investment

It took a year to deploy this product.
Not everything worked out of the box.
We are too early in the deployment to gauge effectiveness.

Usability

Other Software Used

Microsoft 365 (formerly Office 365)

Salesforce Commerce Cloud

Adobe Commerce

BigCommerce

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Optimizely Configured Commerce

What is Optimizely Configured Commerce?

Categories & Use Cases

Media

Key Features

Top Performing Features

eCommerce security

Shipping

Checkout user experience

Areas for Improvement

Promotions & discounts

SEO

Visual customization

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

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