#1 most frequent
United States of America
78.3%47 installations of 60
What is Optimizely Configured Commerce?
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.
Categories & Use Cases
Media
1 / 6
Screenshot of Catalog and Content Management for simplified purchasing.
Top Performing Features
eCommerce security
Security measures are in place to prevent a breach of sensitive payment information.
Category average: 8.3
Shipping
Includes tools or integrations for order fulfillment of physical products.
Category average: 7.8
Checkout user experience
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Category average: 8
Areas for Improvement
Promotions & discounts
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
Category average: 7.8
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.7
Visual customization
Users can customize the look & feel of the storefront; storefront is visually attractive.
Category average: 7.9
Who Buys & Uses Optimizely Configured Commerce
#2 most frequent
Canada
13.3%8 installations of 60
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
3.3%2 installations of 60
A great system with excellent potential
Use Cases and Deployment Scope
The New CMS ties into a suite of tools that we use. PIM, Analytics, and Product Recommendations. It is an easy and fast way to edit and publish our content while using the PIM to push products to the site. The ability to also tie in an off-the-shelf app integrated into the CMS for easy editing is a bonus. We now have multiple users in the company able to log in, edit, publish and market easily.
Pros
- Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
- Manage users - in the back end editing and managing users is very easy
- Data - the whole system allows us to track users and collect data fairly easily
Cons
- Uploading customer data in bulk needs to be improved to make it easier to accept multiple addresses. Currently, its too time consuming
- Setting up of additional services should be done by Optimizely without the need for customer engagement (unless needed)
- When rolling out new features or functions follow-up meetings should be set up with Customer Service and client to see how this will affect the system if at all, and what are the options.
Return on Investment
- Increased upsell
- Made the site easier to navigate
- Saved time for users
Usability
Alternatives Considered
Adobe Commerce (Magento Commerce), Shopify and WooCommerce
Other Software Used
Microsoft Dynamics 365, Google Analytics
Highly capable and customizable, but with a similarly high TCO.
Use Cases and Deployment Scope
We currently use Optimizely as our B2B product ordering website for our customers. We deployed it to help ease the ordering and reordering process for our customers. Our old site used legacy technology, was very slow, and didn't support faceted search, rich descriptions, or product documentation, and couldn't really be modified to support new features. We wanted a hosted platform, that met these challenges and was a system that we could grow into.
Pros
- Very flexible with integration and workflow capabilities with other systems (ERP, CRM, PIM, etc)
- Very rich product detail pages and attributes
- Flexible role-based access for many different login types.
Cons
- Difficult to access internal database
- Not easy to maintain without development resources
- TCO is quite high compared to competitors
Return on Investment
- Increased average order value
- Increased amount of customers ordering online-only
- Automated imports of products, customers, and suppliers from ERP
Usability
B2B Commerce - Five Gold Stars for Everything!
Use Cases and Deployment Scope
I am the E-commerce manager for an industrial distribution company. I am responsible for being the SME on the Optimizely B2B Commerce Cloud admin console and website platform. The product allows us to offer 24/7 access to our catalog for thousands of our customers who used to not have any digital access to our catalog. Optimizely B2B Commerce Cloud has saved both our customer's time and effort as well as our branch employees who no longer have to answer the phones or emails [requesting the catalog].
Pros
- Ease of account creation for our customers
- good integration with our ERP
- robust marketing tools
Cons
- Need the ability to look at more of our user data
- Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
- Classic CMS is very limited in ways end users like myself can edit widget content
Return on Investment
- Higher AOV - online customers are buying more than they did before
- amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
- But we are spending a LOT of money on custom development to get exactly what we need / want
Usability
Other Software Used
Google Analytics, Adobe PhotoShop
Great Product, Very Happy with our Results so far!
Use Cases and Deployment Scope
We are using it to support our eCommerce platform that our customers use to find and purchase products.
Pros
- Search
- Product recommendation
- Order management
Cons
- Analytics reporting
- Connecting data to outside platforms
- Exporting data
Return on Investment
- Better experience for users through improved product content and modern designs
- Helps users find products faster
- AI-driven recommendations and search based on user behavior
Usability
In My Experience: A Rough Start
Use Cases and Deployment Scope
After replacing the "home-grown" website, it is used across the entire organization. The problem it addresses is compliance with PCI. The old system did not know how to authorize credit cards in CenPOS or make API calls to Avatax. These were major issues that needed addressing. We now have accurate sales tax and credit card authorizations.
Pros
- It is a current-looking site.
- The integration with SX.e is pretty tight.
- It calculates shipping charges.
Cons
- It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
- The pricing API is not working.
- Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.
Return on Investment
- It took a year to deploy this product.
- Not everything worked out of the box.
- We are too early in the deployment to gauge effectiveness.
Usability
Other Software Used
Microsoft 365 (formerly Office 365)
