Nielsen Digital Ads Ratings will enhance your digital reporting
Use Cases and Deployment Scope
I currently use Nielsen Digital Ads Ratings and its associated advertising products and software. I use it weekly, and it helps immensely in determining how digital campaigns have performed and whether they have achieved the campaign goals and objectives. It gives a great insight into many different campaign criteria and is hugely valuable in the end-to-end digital process for campaigns. Without this piece of software, we were to find it very difficult to manually check how digital campaigns have ended.
Pros
- Accurate data set
- Robust results
- Large-scale data
Cons
- Better integration
- Cross media report
- After sales support
Most Important Features
- Accurate data
- Easy to use
- Clear reporting suite
Return on Investment
- Positive ROI on most digital campaigns
- Reduces the manual work
- Allows for more time planning
Other Software Used
Mediaocean, Kantar Advertising and Paid Search Intelligence, GfK Etilize