Nielsen Digital Ads Ratings will enhance your digital reporting
Use Cases and Deployment Scope
I currently use Nielsen Digital Ads Ratings and its associated advertising products and software. I use it weekly, and it helps immensely in determining how digital campaigns have performed and whether they have achieved the campaign goals and objectives. It gives a great insight into many different campaign criteria and is hugely valuable in the end-to-end digital process for campaigns. Without this piece of software, we were to find it very difficult to manually check how digital campaigns have ended.
Pros
- Accurate data set
- Robust results
- Large-scale data
Cons
- Better integration
- Cross media report
- After sales support
Likelihood to Recommend
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
