Moz Pro

Score7.8 out of 10

372 Reviews and Ratings

What is Moz Pro?

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Categories & Use Cases

Media

1 / 5

Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.8
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2

Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2

Verified User

Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to medium sized business, we use it to address many of our SEO issues, like drops in rank, as well as for reporting.

Pros

Keyword Tracking
Domain Authority
Reporting

Cons

Platform Ease of Use
Additional Reporting
More Technical Error Tracking

Return on Investment

Keyword rank improvements
Incremental revenue
Keyword expansion

Usability

Alternatives Considered

Semrush

Phil Parrish View profile

Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees employees)

Pros

Improve SEO rankings
Identify website issues
Understand site visitor behaviors
Link building opportunities

Cons

Lots of features to manage
Robust software to train yourself on
Not the cheapest SEO solution, but you get what you pay for

Most Important Features

Rank for target keywords
Track SEO rankings
Gain site visitor intelligence
Gain competitive intelligence

Return on Investment

Very strong ROI (likely 5-10x)
Increased efficiency
Better marketing intelligence
Reducing website mistakes

Alternatives Considered

Semrush, SE Ranking and rankingCoach

Other Software Used

TapClicks, The Trade Desk, Wrike, Zoom, LiveRamp

Joseph Kahn View profile

Head RankingZealot at Hum JAM in Marketing at Hum JAM (1-10 employees employees)

Pros

It finds relevant keywords and lets you know your chance of ranking with them.
It helps you find content that needs work to rank better.
It helps you improve any technical issues with your web pages.
It helps you audit your current site for any technical issues.
It helps you keep track of your most important keywords.

Cons

Their navigation could be more user friendly.
Their data could be easier to use on the screen.
They could have prettier charts and graphs.
They could have a mobile rank checking tool like SE Ranker.

Most Important Features

Keyword Ranking
SEO Audit
Competitor Research

Return on Investment

Improved speed of getting keyword data
Saved time
Saved money

Alternatives Considered

Semrush and Ahrefs

Other Software Used

SurferSEO, Plutio, SEO PowerSuite

Preeti Gautam View profile

Social Media Executive & Content Editor at Dealsshutter (11-50 employees employees)

Pros

Easy to use.
Less expensive as compared to other softwares.
One month free trial.
Good for SEO.

Cons

Lots of features are missing.
Navigation.

Most Important Features

Link Explorer.
Keywords Explorer.

Return on Investment

Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Alternatives Considered

Ahrefs and Semrush

Other Software Used

Ahrefs, Semrush

Scott Buresh View profile

Owner in Marketing at Medium Blue Search Engine Marketing (11-50 employees employees)

Pros

Backlink research - the link intersect functionality is particularly useful
Keyword research - much more intuitive and accessible than using the Google predict tool
Site crawls - excellent way to see any technical issues that might be hindering search engine performance

Cons

The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.

Most Important Features

site crawls
keyword research
backlink research

Return on Investment

It's a small investment for us that benefits all of our clients. Exact ROI figures would be hard to obtain, but it is critical for client retention.

Alternatives Considered

Ahrefs

Other Software Used

Ahrefs, Google Ads (formerly AdWords), Google Analytics

Ahrefs

SE Ranking

Semrush

Moz Pro

What is Moz Pro?

Categories & Use Cases

Media

Key Features

Top Performing Features

Keyword analysis

Page grader

Competitive analysis

Areas for Improvement

Task management

Local SEO

Social SEO

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

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