Moz Pro Professional, Scientific, and Technical Services Reviews & Insights

Score7.8 out of 10

372 Reviews and Ratings

Community insights

TrustRadius Insights for Moz Pro are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Reviews

27 Reviews

Professional, Scientific, and Technical Services

A great tool for agencies and individual businesses

Rating: 10 out of 10

Incentivized

July 7, 2021

Use Cases and Deployment Scope

We are an agency that uses Moz Pro to gain insights into our clients' websites. We use it to diagnose technical issues on websites, research keywords to target, analyze competitor websites, analyze backlink profiles, track progress, and more. It's an important tool that is vital in putting together comprehensive SEM strategies for our clients.

Pros

Backlink research - the link intersect functionality is particularly useful
Keyword research - much more intuitive and accessible than using the Google predict tool
Site crawls - excellent way to see any technical issues that might be hindering search engine performance

Cons

The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.

Likelihood to Recommend

While we use it for agency purposes, any company that depends on its website as a sales or lead channel can benefit from the insights that Moz Pro provides. For a small brochure-ware site the cost may outweigh the benefits, but for larger, enterprise-level sites a tool like Moz Pro is a necessity.

Scott Buresh

Owner in Marketing at Medium Blue Search Engine Marketing (Marketing & Advertising, 11-50 employees)

Vetted Review

3 years of experience

View profile

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does a full audit of your website to determine any issues or problems that could be preventing you from ranking. It [has] a few suite of tools to help you market yourself better online.

Pros

It finds relevant keywords and lets you know your chance of ranking with them.
It helps you find content that needs work to rank better.
It helps you improve any technical issues with your web pages.
It helps you audit your current site for any technical issues.
It helps you keep track of your most important keywords.

Cons

Their navigation could be more user friendly.
Their data could be easier to use on the screen.
They could have prettier charts and graphs.
They could have a mobile rank checking tool like SE Ranker.

Likelihood to Recommend

Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.

Joseph Kahn

Head RankingZealot at Hum JAM in Marketing at Hum JAM (Marketing & Advertising, 1-10 employees)

Vetted Review

1 year of experience

View profile

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit our owned and operated properties, to optimize our web pages to improve SERP rankings, and to gain a competitive advantage over our competitors. Moz Pro helps us solve website performance issues, SEO issues, and to gain a better understanding of how we can outrank our competitors.

Pros

Improve SEO rankings
Identify website issues
Understand site visitor behaviors
Link building opportunities

Cons

Lots of features to manage
Robust software to train yourself on
Not the cheapest SEO solution, but you get what you pay for

Likelihood to Recommend

Moz Pro is a market leading SEO product. SEO has been [the] Moz core focus for years, and by being highly specialized, Moz has developed a great reputation and is a leader in SEO. The platform is robust and has a suite of features that will help marketers improve SEO rankings, website performance, improve competitive intelligence, and identify link building opportunities. Due to the amount of features and tools, it is quite the undertaking to learn how to best utilize the platform, but Moz provides an array of training tools to make this an easier assignment. Our organization has seen a very strong ROI by using Moz Pro.

Phil Parrish

Co-founder, Managing Director in Corporate at PrograMetrix (Marketing & Advertising, 11-50 employees)

Vetted Review

2 years of experience

View profile

Moz Was a Great Choice for SEO Newbies

Rating: 8 out of 10

Incentivized

May 24, 2021

Use Cases and Deployment Scope

We use Moz Pro on our marketing team to help plan our SEO and content strategies. Inbound is a big part of our overall approach, and Moz helps us make sure that we're targeting the keywords that attract the audience that we're really after. It also helps us discover other terms to use in our content.

Pros

Moz is useful for discovering new keywords to target in website content.
Moz helps understand how competitors rank for our most desired terms.
Moz helps us understand the relative difficulty of ranking for specific terms.

Cons

Moz's reporting functionality was difficult to set up and customize.
Some of Moz's recommendations are less valuable for low-traffic terms.
It was difficult to discover everything Moz does and how each tool can be useful.

Likelihood to Recommend

Moz Pro is good for organic website content, but I don't feel as confident using it for paid search campaigns. It was ideal for us -- we're a small team that's still building up its SEO expertise. So it was easy to get started and secure some easy wins. I still don't feel like we're getting everything we can out of the investment, though. There are aspects of the platform that we still don't know how to use.

Verified User

Program Manager in Marketing (Marketing & Advertising company, 11-50 employees)

Vetted Review

2 years of experience

You can't go wrong with using Moz

Rating: 10 out of 10

Incentivized

March 3, 2020

Use Cases and Deployment Scope

Moz tool is used by our SEO team at Primacy to analyze organic performance of a website at a granular level. We then report out high-level analysis/results to additional internal teams or clients. We've used the tool to help us in many cases such as keyword research, link building, rank tracking, competitor assessments, page authority metrics and much more. This is a must-have tool for an SEO expert.

Pros

Linkbuilding opportunities and research
Keyword rank tracking
Competitor assessments

Cons

Crawls and campaigns have limits tied to your membership cost
Relatively tight keyword tracking restrictions

Likelihood to Recommend

Moz is well suited for:

Assessing where you stand versus your competition
Performing deep site crawls (URLs, Page title, subdomains, meta descriptions)
Technical SEO issues with your website
Specific keyword rank tracking, with the ability to see historical performance

Max Shtefan

Search Marketing Manager in Marketing at Primacy (Marketing & Advertising, 51-200 employees)

Vetted Review

10 years of experience

View profile

For keyword tracking enthusiasts, Moz is your affordable, easy-to-use platform!

Rating: 9 out of 10

Incentivized

November 11, 2019

Use Cases and Deployment Scope

I use Moz primarily for target keyword tracking, inbound link tracking, and SERP feature tracking—it's primarily in the SEO realm where I use this tool. Some clients absolutely demand to have keyword rank tracking a part of their SEO strategy, and for these clients, MOZ makes such tracking very simple. If nothing else, I can just download a .csv of the latest ranks and toss them into a reporting doc.

Pros

Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.

Cons

Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.

Likelihood to Recommend

Moz is fantastic for keyword-centric, rankings-focused clients. It also offers fun extras that clients love such as SERP features, and a great competitor-comparison angle for specific keywords. For clients who want to see how keywords fluctuate in rankings over time, Moz is an excellent tool to make this tracking as effortless as possible.

Dustin Junkert

Manager of Search in Marketing at CTP Advertising (Marketing and Advertising, 11-50 employees)

Vetted Review

3 years of experience

Moz is a cost-effective digital marketing toolset to use in your marketing stack.

Rating: 7 out of 10

Incentivized

October 22, 2019

Use Cases and Deployment Scope

Moz is used specifically by the digital marketing team, primarily to support our content marketing and SEO efforts. While those are the primary uses for us, we also use the platform for outreach targeting and site crawling and audits.

Pros

Keyword Explorer has excellent filtering options and a great recommendation engine around related terms.
The On-Page Grader is an excellent gut check when publishing new service pages and blog posts.
Domain Authority has always served as an easily digestible number to assess how we're doing in our optimization efforts, as well as assessing competitors or outreach targets.

Cons

Moz' offerings have continued to split and introduce additional costs - limitations in crawl budget or keyword tracking can be annoying.
On-Demand Crawl toolset is not as robust as an Ahrefs.

Likelihood to Recommend

Moz is an excellent tool for a team looking for an all-in-one digital marketing optimization tool. Although not best-in-class across the board, it's good enough - and affordable enough - to get the job done when you're bootstrapping.

If you're a large team or an enterprise site, Moz offerings have be supplemented by other tools or it gets replaced wholesale.

Verified User

Director in Marketing (Management Consulting company, 51-200 employees)

Vetted Review

5 years of experience

An SEO that works

Rating: 10 out of 10

Incentivized

October 17, 2019

Use Cases and Deployment Scope

Mom is being used in a specific department within my organization I am currently working for. We are utilizing Moz in a variety of ways. We are using this tool to gain information on a variety of topics and ideas. First, Moz is consistently used as a fantastic and highly regarded SEO resource tool. They have some of the best instructions, examples, and information on SEO site-wide and how to make improvements to the current state of yours. We are also leveraging Moz to gain insights on specific clients and domains regarding their SEO and position they are currently receiving.

Pros

Amazing resources.
Fantastic example videos walking you through SEO tips.
Great analytics tool to get SEO insights.
Great dashboard layout.

Cons

I don't personally have any big problems with Moz.
My one main thing would be improving their free version a little more without taking away from their paid editions.

Likelihood to Recommend

Moz is going to be a fantastic investment of both your time and your money if you are looking for insights and resources around SEO. It is also one of the best tools to use for SEO insights. There are many SEO tools to pick from when trying to optimize and gain insights on your search engine results. Moz is one of the best and consistently cuts down time and stress.

Verified User

Consultant in Marketing (Marketing and Advertising company, 11-50 employees)

Vetted Review

1 year of experience

A great SEO tool for campaign management

Rating: 5 out of 10

Incentivized

October 15, 2019

Use Cases and Deployment Scope

We set up projects in Moz to track SEO progress for a few clients of ours. It's really used by me, as I'm the person overseeing the SEO work. It allows me to track some specific rankings, get some insight into on-site issues, and research other websites and keyword opportunities for our continued SEO efforts.

Pros

Keyword tracking is great and reliable.
Their search volume metrics are the best in the industry.
They campaign dashboards are a nice way to track your success over time.

Cons

I wish you could put in a website and return what that site ranks for, like SEMrush. But I don't think you can.
The interface has so many options, it's hard to navigate or remember where you have to go for certain things.
It's difficult to switch between rank tracking vs keyword discovery--they're in two different places that don't merge well.

Likelihood to Recommend

Good for high-level rank tracking and basic SEO recommendations. You can use their crawler to track on-site issues and grade each page for each keyword, but many of the issues that will come back won't be relevant or important enough to address. Rank tracking is good if you know the keywords to target. If you have to find new ones, their keyword research tool is good too.

Lee L Kennedy

Analytics Director in Marketing at TLo Ventures (Marketing and Advertising, 1-10 employees)

Vetted Review

5 years of experience

View profile

Good tool for tracking website ranking

Rating: 9 out of 10

Incentivized

February 1, 2019

Use Cases and Deployment Scope

Great tool for tracking website rankings, SEO, and analytics. It provides a snapshot of important metrics, so you can quickly know where a site stands among the competition. I find the tool particularly helpful as a browser extension, which allows me to determine site influence immediately, without the need for any further investigation.

Pros

Website Ranking
SEO
Analytics

Cons

More robust tracking of backlinks

Likelihood to Recommend

Moz works great if you're looking for an easy-to-use tool to track website performance and ranking. I would recommend it to businesses who rely upon search engine optimization, including keyword searching, and crawling.

If you're a small business owner, you might find it more expansive than necessary. I wouldn't recommend it if you're a small shop looking for a few basics.

Joe "JC" Cross

Co-Founder in Sales at Matter Of Pact (Management Consulting, 1-10 employees)

Vetted Review

2 years of experience

View profile

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