#1 most frequent
United States of America
75.0%72 installations of 96
What is Moz Pro?
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.
Categories & Use Cases
Media
1 / 5
Top Performing Features
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.9
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Areas for Improvement
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Who Buys & Uses Moz Pro
#2 most frequent
India
8.3%8 installations of 96
#3 most frequent
Canada
7.3%7 installations of 96
Moz Pro Delivers
Use Cases and Deployment Scope
Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to medium sized business, we use it to address many of our SEO issues, like drops in rank, as well as for reporting.
Pros
- Keyword Tracking
- Domain Authority
- Reporting
Cons
- Platform Ease of Use
- Additional Reporting
- More Technical Error Tracking
Return on Investment
- Keyword rank improvements
- Incremental revenue
- Keyword expansion
Usability
Alternatives Considered
Semrush
Moz Pro - industry leading SEO tools to grow your business
Pros
- Improve SEO rankings
- Identify website issues
- Understand site visitor behaviors
- Link building opportunities
Cons
- Lots of features to manage
- Robust software to train yourself on
- Not the cheapest SEO solution, but you get what you pay for
Most Important Features
- Rank for target keywords
- Track SEO rankings
- Gain site visitor intelligence
- Gain competitive intelligence
Return on Investment
- Very strong ROI (likely 5-10x)
- Increased efficiency
- Better marketing intelligence
- Reducing website mistakes
Alternatives Considered
Semrush, SE Ranking and rankingCoach
Other Software Used
TapClicks, The Trade Desk, Wrike, Zoom, LiveRamp
Get the tools to marketing your web sites better for Google rankings!
Pros
- It finds relevant keywords and lets you know your chance of ranking with them.
- It helps you find content that needs work to rank better.
- It helps you improve any technical issues with your web pages.
- It helps you audit your current site for any technical issues.
- It helps you keep track of your most important keywords.
Cons
- Their navigation could be more user friendly.
- Their data could be easier to use on the screen.
- They could have prettier charts and graphs.
- They could have a mobile rank checking tool like SE Ranker.
Most Important Features
- Keyword Ranking
- SEO Audit
- Competitor Research
Return on Investment
- Improved speed of getting keyword data
- Saved time
- Saved money
Alternatives Considered
Semrush and Ahrefs
Other Software Used
SurferSEO, Plutio, SEO PowerSuite
Best SEO Software For Beginners
Pros
- Easy to use.
- Less expensive as compared to other softwares.
- One month free trial.
- Good for SEO.
Cons
- Lots of features are missing.
- Navigation.
Most Important Features
- Link Explorer.
- Keywords Explorer.
Return on Investment
- Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
- The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Alternatives Considered
Ahrefs and Semrush
Other Software Used
Ahrefs, Semrush
A great tool for agencies and individual businesses
Pros
- Backlink research - the link intersect functionality is particularly useful
- Keyword research - much more intuitive and accessible than using the Google predict tool
- Site crawls - excellent way to see any technical issues that might be hindering search engine performance
Cons
- The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
- Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
- The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.
Most Important Features
- site crawls
- keyword research
- backlink research
Return on Investment
- It's a small investment for us that benefits all of our clients. Exact ROI figures would be hard to obtain, but it is critical for client retention.
Alternatives Considered
Ahrefs
Other Software Used
Ahrefs, Google Ads (formerly AdWords), Google Analytics
