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Mouseflow

Score7.5 out of 10

19 Reviews and Ratings

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What is Mouseflow?

Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can:
  • Find out what happens between visitors' clicks through watching video recordings of their sessions.
  • Build 6 types of heatmaps for pages automatically to understand what is getting their attention.
  • Set up funnels to watch where and why visitors drop.
  • Use form analytics to improve lead generation.
  • Launch feedback campaigns to learn more about visitors.
  • Analyze data with filtering options available in all plans.
  • Spend time fixing website issues rather than finding them by filtering visits by friction score, using a machine-learning tool available at on all plans.

Categories & Use Cases

Media

Session replay Shows how visitors interact with a site to find out where they struggle.
Live Heatmaps Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.
Geo Heatmaps Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.
Click Heatmaps Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.
Form analytics Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchase
Conversion funnels Optimize check out funnels and drive more conversions.

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Reviews

What users are saying about Mouseflow.
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Mouseflow - great choice for early stage tech companies

Incentivized
Ryan GogatsView profile
Senior Product Manager in Product Management at Harmonic Insurance (11-50 employees employees)

Pros

  • Easy initial configuration
  • Easy to set up heatmaps
  • Responsive customer service team

Cons

  • Feedback module doesn't work as intended with trigger behavior
  • Easier way to group filters and save segments

Most Important Features

  • Heatmaps
  • Session recordings

Return on Investment

  • Helps provide behavioral insights for our customer experience team
  • Helps to inform product iteration and identifying UX constraints/pain points
  • Improve conversion through user flow optimization

If you want better ROI give Mouseflow a try!

Incentivized
Jeff SmithView profile
Owner Principal in Marketing at Montana SEO Services, LLC (1-10 employees employees)

Pros

  • Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
  • The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
  • In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
  • Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.

Cons

  • Some of the recent changes have included the addition of a funnel builder as well as the ability to create forms. Hopefully, Mouseflow stays true to its core which is heat maps and recordings.
  • I won't say the features are hard to use, the platform is well laid out. What does take some time if you are not familiar with this type of data is getting a feel for what you are looking at. It is worth the time though.

Return on Investment

  • For some cost might be a factor, Mouseflow does have a free account that can do quite a bit but nothing compared to the paid versions. We really don't see it as cost but an investment.
  • The use of Mouseflow has created a much faster and cleaner feedback loop. This has made us more effective and more efficient. It allows us to design better and faster.

Alternatives Considered

FullStory, Crazy Egg, ClickTale, Hotjar and Smartlook

Other Software Used

PromoRepublic, MobileMonkey

Uplift your Conversions with the Mouseflow

Verified User
Employee in Marketing (11-50 employees employees)

Pros

  • It can integrate easily with any platform that we use, like Magneto.
  • Anyone can use it without any thorough training. Also, videos are available to give an overview of the tool.
  • Free trial is available to get an insight into Mouseflow.
  • It is absolutely secure to use on your website.
  • The data captured or recorded by Mouseflow is pretty easy to read. You just need to login to your account and a dashboard will open consisting of all the recordings and heatmaps captured.

Cons

  • Free version could have more features.
  • Should be optimized for a better view on mobile devices.
  • Although it provides a complete list of data, it is not able to capture certain sessions.

Return on Investment

  • Bounce rate decreased.
  • Increased conversions & sales.

Usability

Reliable mouse/screen tracking software for websites.

Incentivized
Verified User
Executive in Marketing (201-500 employees employees)

Pros

  • Reliable screen recording.
  • The ability to filter recorded sessions by a number of variables.
  • Heatmaps and scroll maps.

Cons

  • Screen recording on mobile devices can be a little clunky.
  • I would like to only record sessions from a specific geographic area, but don't have the option. I can filter afterwards, but would prefer to exclude traffic that is not local altogether.
  • Filtering options don't allow me to filter recordings based on a partial URL.

Return on Investment

  • Increased the number of interactions on our website.
  • Provided objective evidence to stakeholders to back up usability decisions.

Alternatives Considered

Google Analytics

Mouseflow: The mouse you actually want in house

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Pros

  • Website Recordings: Mouseflow provides website recordings that have a wealth of information and are easy to navigate. I can see what a user is doing from start to finish and what issues may have arose. I can even see a variety of variables including click-rage, form interaction, and more. I especially enjoy that I can tag or download a recording for future use.
  • Interface: The Mouseflow dashboard is set up with the user in mind. A left hand menu clearly outlines all of the features you can use. You just click a menu item once, and you can see all of the data you need. I use a number of online tools and Mouseflow is at the top of the list for ease of navigation.
  • Setup: Adding the Mouseflow tracking code is pretty simple and straight forward. If you have a WordPress site, they have a plugin and if you need to add it by hand, the instructions are very simple. The dashboard also immediately recognizes when the code has been added.

Cons

  • When first adding a new website to Mouseflow, I have encountered issues with receiving data. For example, I have one website that has 2 forms which are used fairly often. However, Mouseflow failed to recognize the forms automatically when I tried to add them for data collection. 4 months later, I was finally able to successfully add the forms.
  • The tracking pixel isn't perfect. Some interactions that occur on the website, such as form submission, isn't able to be seen by Mouseflow. This means I am unable to successfully track conversions. Alternatively other actions, such as a person filtering products, IS seen as a form submission.
  • It would be nice if the Mouseflow WordPress plugin was able to connect/recognize other frequently used plugins. For example, it would be easier to manage forms if the plugin could recognize Contact Form 7 data.

Return on Investment

  • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
  • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%

Other Software Used

RavenTools, Google Analytics

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