#1 most frequent
United Kingdom of Great Britain and Northern Ireland
23.7%150 installations of 633
What is InMobi?
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.
Categories & Use Cases
Media
Screenshot of InMobi Homepage
Who Buys & Uses InMobi
#2 most frequent
United States of America
19.9%126 installations of 633
#3 most frequent
Greece
7.7%49 installations of 633
It is an excellent option to monetize mobile applications.
Use Cases and Deployment Scope
This advertising network aims to establish effective CPC and CPI campaigns. Integrating the Ads SDK with my app is very easy and I can use it in different display formats, including access to the ad library. Android, iOS, and Mobile Web are the supported mobile platforms. It's the perfect tool for launching user acquisition campaigns, brand engagement campaigns, remarketing campaigns, and more.
Pros
- InMobi provides CPC and eCPM mobile ads.
- Wide selection of advertising and configuration possibilities on the server.
- The SDK allows ads to be preloaded for future display.
- SDK collects geolocation data.
- It sends data to the server that the server can control.
Cons
- There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.
Most Important Features
- You can monitor ad performance through its sophisticated analytics dashboard.
- Provides a wide range of mobile ad formats.
- Has access to the rich media ad library.
- InMobi ad SDK can be easily integrated.
Return on Investment
- InMobi's ad delivery platform is unique.
- Allows you to create a discovery zone within applications. Ads are selected.
- They can be interacted with ads.
- It results in better offers and effective personalized ads.
Alternatives Considered
Tapjoy
Other Software Used
Tapjoy
Partner who you would want more out of
Use Cases and Deployment Scope
We have been working with InMobi for over 5+ years and have been in close relations with their management team there. Currently, we are using InMobi to acquire users for our apps. They have different pricing models that one can choose from as well as various sets up campaigns that help us bring in new users to our app.
Pros
- Great provider of bringing in new users to mobile app
- Driving real users to the app without the fluff
- Understand and identify the target audience
- Acquire new, high value users, not just installs
- Maximize the use of each creative to showcase the app to the target audience
Cons
- Hard to say since we haven't ran into any issues with them so far
Most Important Features
- Their ability to attract new users for our app
- Access to all major exchanges for in-app ads
- Well versed in SKAN-based attribution
Return on Investment
- Massive reach of users leading to increase in DAUs/MAUs
- Increase in user engagement leading to higher in-app ads revenue
- Data driven decisions leading to getting in front of the right audience
Alternatives Considered
Digital Turbine
Other Software Used
Google Ads, Meta for Business, Tapjoy, Vungle, AppLovin exchange (ALX)
