TrustRadius Insights for InMobi are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Great Mobile Advertising Platform: Several users have found InMobi to be a great mobile advertising platform. They appreciate its range of ad formats, global reach, and monetization optimization tools. This positive sentiment is indicative of the overall satisfaction with InMobi's performance as an advertising platform.
Effective Audience Targeting: Many users have praised InMobi for its ability to target the audience based on location and interest. This feature has helped them reach their ideal audience and achieve effective results in their advertising campaigns. The positive feedback regarding this targeting capability highlights InMobi's strength in delivering relevant ads to the desired audience.
Good Inventory of Banners with High eCPMs: Users have noted that InMobi offers a good inventory of banners with high eCPMs, which indicates that advertisers can expect good returns from their banner advertisements on the platform. The availability of high-quality banners contributes to the success of ad campaigns run through InMobi.
We have been working with InMobi for over 5+ years and have been in close relations with their management team there. Currently, we are using InMobi to acquire users for our apps. They have different pricing models that one can choose from as well as various sets up campaigns that help us bring in new users to our app.
Pros
Great provider of bringing in new users to mobile app
Driving real users to the app without the fluff
Understand and identify the target audience
Acquire new, high value users, not just installs
Maximize the use of each creative to showcase the app to the target audience
Cons
Hard to say since we haven't ran into any issues with them so far
Likelihood to Recommend
InMobi provides a wide range of tools and services to help app developers like us flourish in a highly competitive market. We presently run various campaigns with them and also use their DSP and affiliate network to assist us to accomplish our internal goals. They give great insight into the performance of each campaign and strive to enhance performance each time, demonstrating a desire to achieve greater outcomes.
VU
Verified User
Director in Marketing (Internet company, 51-200 employees)