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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    InMobi

    Score8.2 out of 10
    N/AMiip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.N/A

    Smaato

    Score7 out of 10
    N/ASmaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
    Pricing
    InMobiSmaato
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InMobiSmaato
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    InMobiSmaato
    Small Businesses
    Google AdMob
    Score7.8 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    No answers on this topic
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InMobiSmaato
    Likelihood to Recommend
    9.9
    (2 ratings)
    7.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    InMobiSmaato
    Likelihood to Recommend
    InMobi
    It is a global app monetization platform. InMobi is great for advertisers and publishers. It helps marketers, brands, and app owners engage users at different stages of their interaction with the program. It is a great platform that targets users by displaying relevant ads to maximize revenue and conversion rates.
    Incentivized
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    Verve Group
    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
    Incentivized
    Read full review
    Pros
    InMobi
    • Great provider of bringing in new users to mobile app
    • Driving real users to the app without the fluff
    • Understand and identify the target audience
    • Acquire new, high value users, not just installs
    • Maximize the use of each creative to showcase the app to the target audience
    Incentivized
    Read full review
    Verve Group
    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
    Incentivized
    Read full review
    Cons
    InMobi
    • There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.
    Incentivized
    Read full review
    Verve Group
    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.
    Incentivized
    Read full review
    Usability
    InMobi
    No answers on this topic
    Verve Group
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
    Incentivized
    Read full review
    Support Rating
    InMobi
    No answers on this topic
    Verve Group
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
    Incentivized
    Read full review
    Alternatives Considered
    InMobi
    In my opinion, both DT and InMobi are great and they both compliment each other if you use them correctly in your media buying strategy
    Incentivized
    Read full review
    Verve Group
    With over 20 demand partners in our stack, Smaato is in the top 5
    Incentivized
    Read full review
    Return on Investment
    InMobi
    • InMobi's ad delivery platform is unique.
    • Allows you to create a discovery zone within applications. Ads are selected.
    • They can be interacted with ads.
    • It results in better offers and effective personalized ads.
    Incentivized
    Read full review
    Verve Group
    • Increased overall revenue
    • Strong demand pool
    • Easy reporting
    Incentivized
    Read full review
    ScreenShots

    InMobi Screenshots

    Screenshot of InMobi Homepage